Lately, I’ve been noticing some pretty creative use of a space that’s been traditionally taboo.

The potty, loo, john etc.

Yes, the Bathroom seems to have become the new frontier in brand messaging.

This is a picture of the Virgin Management HQ in London.

It’s a bit hard to read…but the sign over the toilet paper roll says “this is the only unauthorized Virgin rip-off, now go wash your hands”.

I think this is brilliant…

It uses a frequently visited space to reinforce Virgin’s commitment to being the consumer champion.

Recently I was in the NY offices of ?Whatif! the innovation company well-known for it’s incredibly strong company culture.

They are also using the bathrooms…to post “10 Interesting Facts” about new employees. And true to ?Whatif! fashion the fact sheets are cleverly written and insightful.

What’s most important is that they underline the company’s commitment to celebrating the strength and diversity of it’s people.

What I haven’t seen is any brands using Bathroom Branding as an touch point to external audiences.

It seems odd to me that brands like Ikea and Starbucks who are so good at using their physical environments to communicate their brand message are ignoring this touchpoint.

Maybe they can’t get over the taboo of the toilet…but I think they should try.

That’s my point of view. What’s your twist?

Have you seen any interesting examples of Bathroom Branding? If you can, send us a picture.

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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