Post Honeycomb tasked Julie and her team at Grey Global with re-juvenating the brand through the creation of a 3G animated character the Craving. The Craving represented kids’ out of control hunger (and super ego) that could only be tamed by the delicious and filling crunch Honeycomb cereal. This campaign was the recipient of a 1997 Bronze Effie for advertising effectiveness.

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.

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