A few weeks ago, I wrote a post about the receptionist being the most important person in a company. Even more important than the CEO, the front desk staff are the first point of contact and can be powerful brand ambassadors.

I got a lot of positive comments on this and even a few fist bumps (well maybe extra big smiles) from some of the Agency receptionists around NYC.

Today I stopped by Virgin and this little place card greeted me at reception.

It immediately put a smile on my face.

What a perfect way to start the brand experience.

That’s my point of view. What’s your twist?
What does your front desk experience say about your brand?

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I’ve taken quite a few courses on branding and marketing overall. However, what attracted me to Brand School was Julie’s experience with branding from a corporate level. – Malla H., Brand School Student

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


  1. Hi Julie

    I just saw you speak at RHHLIVE, and was blown away! I agree completely with your view in this post. When I worked at MTV we always said to make sure you are in with the assistants if you want to be connected. I’d like to think I was nice to them just because I wanted to be- but I also knew the importance.
    I am running my own business right now, so it’s just me, but when I am able to hire an assistant I will definitely make sure her values are in line with mine.
    Have a great day!


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