A few weeks ago, I wrote a post about the receptionist being the most important person in a company. Even more important than the CEO, the front desk staff are the first point of contact and can be powerful brand ambassadors.
I got a lot of positive comments on this and even a few fist bumps (well maybe extra big smiles) from some of the Agency receptionists around NYC.
Today I stopped by Virgin and this little place card greeted me at reception.
It immediately put a smile on my face.
What a perfect way to start the brand experience.
That’s my point of view. What’s your twist?
What does your front desk experience say about your brand?
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