This is the purple coffee pot in my new BrandTwist office.

A little bit of branding that helps me get in the BrandTwist mood while drinking my morning Joe.

Next to it are the salt and pepper shakers that I “borrowed” from Virgin Atlantic.

I know many of you have heard the story how Virgin brands these  shakers with “pinched from Virgin Atlantic” on the bottom. This way  people who feel compelled to take them home and show them off to their friends can also extend the brand’s reach through a very clever brand touch point.

Two simple objects (a coffee pot and shakers) but they help remind me of my mission and vision and what I love so much about Brand..

That’s my point of view. What’s your twist?

What touch points (big or small) do you use?

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I learned a lot from Brand School.  It inspired me to think outside the box. I have a much deeper understanding of how to effectively build a brand. – Mike S.

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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