This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.


Most successful entrepreneurs – think Richard Branson, Steve Jobs, or the founder of TOMS shoes, Blake Mycoskie – started their businesses because they were trying to find solutions to issues that were personally meaningful to them. I’m going to tell you something that may strike a cord with some of you. If you’re not working at that something that really matters to you, then stop doing it. Seriously, just stop.

There will be a limit to how much you can solve issues for your customers, if you just don’t care that much. Conversely, if you have something that really bugs you as a consumer, think about creating a business or product that can solve this issue. This is a key sign that it’s time to turn your pet peeve into a business. Read more about how to make your hobby your business here.

Successful entrepreneurs also spend time managing their personal brands and leveraging them to support their professional credibility. Richard Branson’s daring stunts (like crossing the Atlantic in a hot air balloon) help re-inforce the image of Virgin as a challenger brand. Like professional brand building, your personal brand needs management. Figure out what you want to achieve for yourself and your business and then create a plan for how to get there. Do you want to have more exposure? Boost your credibility? Gain more confidence to speak in front of larger audiences? Feel more comfortable charging more for your services? All of this takes deliberate effort. Perform a careful analysis on the brand of YOU. Identify your strengths, weaknesses, opportunities and threats and create a plan on how to continue to build your assets, close any credibility gaps and personally support your business.

Check out tip #10 in the series, Hone Your Elevator Pitch.


Brand School is the premier program that teaches you how to grow your business by growing a stronger brand. Brand School takes best practices of beloved brands such as Virgin, Apple, and Zappo’s and brings them to life in engaging videos, interactive  exercises and exclusive access to a private community of other entrepreneurs. Learn more about Brand School and receive updates when you sign up for our newsletter HERE

“Motivational! I’ve given recommendations to several clients about Brand School.” –  Liz Osting, Founder Herculiz Design

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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