Mono (of Minneapolis) have created an unusual campaign for Client Blu Dot design.
They are putting 25 “Real Good Chairs” in key locations in Manhattan and hoping people will steal them.
The pick-ups are being filmed cloak and dagger style by a camera crew hidden in a van.
You can literally follow the journey of these chairs as they make there way through Manhattan and beyond (one, not surprisingly, has already ended up in Park Slope).
It’s gotten some interesting initial press including this piece in Fast Company.
Cool premise. It will be fun to see how it plays out.
That’s my point of view. What’s your twist?
What do you think of this campaign?