chairMono (of Minneapolis) have created an unusual campaign for Client Blu Dot design.

They are putting 25 “Real Good Chairs” in key locations in Manhattan and hoping people will steal them.

That’s because each chair contains a GPS tracking device and has it’s own Twitter feed which link to the website.

The pick-ups are being filmed cloak and dagger style by a camera crew hidden in a van.

You can literally follow the journey of these chairs as they make there way through Manhattan and beyond (one, not surprisingly, has already ended up in Park Slope).

It’s gotten some interesting initial press including this piece in Fast Company.

Cool premise. It will be fun to see how it plays out.

That’s my point of view. What’s your twist?

What do you think of this campaign?

Previous articleBert and Ernie Rock Google!
Next articleThe Flip Book Goes Digital
Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


  1. This is hilarious. I’ve always wondered who the people were who would pick this stuff up in the street. (Pretty sure I recall hearing my friend Jordan tell a story about picking up a rug on the street that had a body in it).

    Can’t wait to see where they end up.

Comments are closed.