Sometimes the terms “brand” and “branding” can feel a bit vague or even overwhelming, particularly for those beginning a business, embarking on the entrepreneur track, or looking to refresh their current brand or business.
Branding is often overlooked as an important initial aspect of building a business or re-building an existing one. Many think that “branding” can be added on after the business gets rolling, but the real value of a strong brand goes beyond what the color, logo, or website offer. If you have a clear grasp on who your business is really trying to reach and what you are promising to deliver, you’ll quickly realize the many ways having strong brand can benefit your business, from taking the stress out of daily decisions, to charging a premium for your product or services, to being forgiven by your following for any blunders. You’ll quickly see why a strong brand can be an entrepreneur’s secret weapon.
But how and where do you start formulating your brand?
Do these questions sound familiar:
- What is a brand?
- How does having a strong brand help my business?
- How do I start developing my brand?
- I’m not a big business, how can I do what the big brands like Starbucks, Virgin and Zappos! do?
- How can I make my brand work harder to grow my business?
I recently was interviewed by Jennifer Love, Founder of JenniferLove.com and Co-founder & CEO NibMor for her free weekly video interview series that gives tips and information on building business, sales, and product development. I thoroughly enjoyed sharing answers to her branding questions and giving tips on how knowing your brand well can help in building your business. There are plenty of tips and takeaways in this fun chat, you won’t want to miss it.
As a followup to the video Jennifer and I answered your branding questions in Twitter chat, using the hashtag #Branding101. It was great fun connecting with Jennifer and the Twitter community. You can read takeaways and highlights from our chat HERE.
If you want to receive notification when Jennifer’s new videos go live, sign up at Jennifer’s site HERE, and you’ll also receive access to special information not available to the public.