You finally arrive at your destination airport. You’ve been up since 4:00 am to make the 8-hour flight. Tired, stressed and disoriented, you’re not looking forward to waiting for the shuttle to take you to the car rental lot, standing in line to complete paperwork, haggling over which car model and price, and then lugging your suitcase to the far end of the car lot to hunt for your car.

The good news: the folks at SILVERCAR hear you, loud and clear.

With the tagline, “Car Rental the Way it Should be. No Hassle. No Lines. No paperwork.” SILVERCAR is just the ticket for the harried traveler.

To help travelers have a more stress-free, seamless way to reach their rental car, SILVERCAR took the latest mobile and tech trends (Think UBER app) – and TWISTED it with a luxury car experience (Audi) to come up with a solution that streamlines the car rental experience:

You download the SILVERCAR app on your mobile device and contact SILVERCAR when you arrive at the airport. A “concierge” picks you up and delivers you to the SILVERCAR lot – populated by only silver Audi A4’s – which means you know what car you’re going to get every time. Use your mobile device to unlock your car and away you go – with free onboard wi-fi, GPS, satellite radio, and no transponder fees at tolls, to boot. Now available at 10 major cities and airports across the U.S.

Take a look at the latest tech and experience trends outside of your category and think how you could apply them to help your customer have a more positive and seamless experience.  What uncertainty and hassles can you eliminate that would deliver something better?

Brand School gives you the tools to deliver fresh TWISTS and more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

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“Brand School allowed me to get to the essence of my brand. I was able to hone and tighten up my brand. Thank you, it’s a great program.” – Jonathan Flaks, President, Jonathan Flaks Coaching Associates

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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