A few weeks back I wrote a post What Your Holiday Card Says About Your Brand.
In response to that, a BrandTwist reader sent in this interesting holiday giving example from Mother in the UK. Mother offered to share $10,000 (the cost they would have spent on holidays gifts) with any individuals who would respond to an email giving their name and bank details. Only one brave soul took the challenge, and won big time.
Make sure you watch through to the end for the big pay-off.
I think it’s an interesting example of “putting your money where your mouth is” (or values are). To me it portrays the Mother brand as not afraid to take action and/or risks.
I’m not sure how they are going to top this next year. I am sure they would have a lot of people now sending in their bank details, so that same device won’t work.
But whatever, they do, I know I’m looking forward to seeing it.
That’s my point of view. What’s your twist?
What do you think of this holiday effort from Mother?