I wear a small black string on my right wrist.
some one asked me recently what it’s for.
“It’s to remind me to be mindful.” I replied.
“Mindful of what?” they countered.
(Pause from me)
“Mindful of being mindful I guess…”
Somewhat perplexed my friend walked a way.
My yoga teacher summed it up better.
While focusing on our breathing she encouraged us to center ourselves and tune out the outside world.
To focus on our intentions whether they be peace, connectedness, joy etc.
For me this is being mindful.
Sometimes I look at the string on my wrist and it reminds me of my commitment to losing weight and getting healthier.
So I put the unopened candy back in the jar or reach for the yogurt instead of the chips.
Sometimes I look at the string and I become more mindful of professional goals and I refocus on the things that are most important to take care of to reach them.
Sometimes in a moment of stress (whether work or family related) the black string reminds me that “this too shall pass” and to be mindful of all the blessings and good I have in my life.
What’s all this have to do with branding?
I think a lot of times we get caught up in the hustle and bustle of our lives.
The stress of deadlines and office politics that we fail to really focus on the issue in front of us.
Perhaps a littel more mindfulness, a deep breath, a clear undistracted focus on the issue at hand would help up come up with stronger more thoughtful solutions.
I always think the most disorganized people are the ones that seem to hide behind the veil of “busyiness”.
They are on the phone for example and checking email, at the same time.
But they’re not giving full attention to either. So they are not really responding well, dealing with the issue, or giving the proper attention to deal with the issue at hand -really commit to a solution and move on.
Perhaps a bit more focus on being mindful would help.
That’s my point of view. What’s your twist?
How do you stay in the present?