“The First Marriage. The union of Barack and Michelle Obama is one of the world’s most formidable brands.”

– New York Times Magazine November 1, 2009

I thought this article was fascinating. Not just because of the insight into the relationship but also how the author Jodi Kantor positioned this union as a global brand with immense influence.

Previous articlePolling is a Blast!
Next articleSesame Street Turns 40, and Google Celebrates
Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.