AT&T tapped Interbrand to create a brand for it’s advanced offering that brings together superior TV, high speed Internet, and home phone service as a fully integrated experience. Julie was part of the team that created the U-Verse brand. This powerful name puts U the consumer at the heart of the digital experience allowing them to customize their own bundles. It also signals the next generation of communications through an allusion to the universe of possibility it enables. A truly revolutionary product that represents the future of communications and entertainment, U-Verse is enjoyed in millions of American homes.

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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