Why would a renowned author and poet agree to team up with a greeting card company? For Maya Angelou it was to reach a wider audience. Ms. Angelou and Hallmark created a line of cards, mugs, bookends, pillows, and journals. Each featuring writings by the 73-year-old author of I Know Why the Caged Bird Sings, 90% of them penned just for Hallmark. The Verbal Identity and Design teams at Interbrand, under Julie’s leadership, had the pleasure of working on this project with Ms. Angelou. They were inspired by her life to create the Maya Angelou Life Mosaic brand.

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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