The National Dialogue on Cancer (NDC) is comprised of the nation’s key cancer leaders from government, business, and nonprofit sectors who share the vision of a future where cancer is prevented, detected early, cured, or managed as a chronic illness. NDC came to Interbrand for a new brand that captured this powerful mission that goes beyond dialogue to action. Julie led the team to re-brand NDC to C-Change with a new name and identity. Julie represented Interbrand at a dinner hosted by Co-Chairs President George H. W. and First Lady Barbara Bush.