In 1995 Procter & Gamble revolutionized the world of haircare with the launch of Pantene Pro-V the most successful launch in P&G’s 175 year history. The commercial by Julie and her team at Grey Global presented never before seen glorious hair trick shots backed up effectively by the science of pro-vitamins.  The result was the fastest recorded growth anywhere in the world ever behind an established brand restage for P&G hair-care, and record high share, sales, and brand equity ratings for Pantene.

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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