Kool-Aid has been kid’s favorite powered soft drink since 1927. In 1997 Kraft Foods with the help of it’s Agency Grey Global took advantage of the growing interest in extreme sports to launch Kool-Aid Mega Mountain Twists, a range of extreme lip-smacking flavors such as Blastin’ Berry Cherry, Grape Berry Splash, and Soaring Strawberry Lemon that featured a newly animated Kool-Aid man mountain biking and shredding it up. Julie was part of the team to create and execute this gnarly product extension. The line had radical business results.

Previous articleCamay
Next articlePantene Pro-V
Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


Please enter your comment!
Please enter your name here