Cadbury Schweppes Americas Beverages (CSAB) came to Interbrand for a better packaging solution for their core diet brands. The Company wished to play on a newly harvested consumer insight of Change your Mood, Change your Style Change your Flavor and position itself as an alternative to the typical, women’s diet soda routine.  Julie and team produced a family design theme that allowed easy depiction of the flavor variations and a strong shelf presence. Total volume sales saw an 8.1 percent increase over the year prior. Best-selling Diet Sunkist celebrated a 14 percent increase.  Now that’s refreshing news!

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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