The investment firm of TD Waterhouse and the on-line trading company Ameritrade combined forces to offer traders and investors the opportunity to successfully manage all short and long term financial needs with one firm. Julie was part of the Interbrand team selected to help bring this new brand to life.  The work included; creation of a Thrive With Confidence positioning, new visual identity, secondary Power Path element to evoke a dynamic path forward, internal engagement workshops, brand guidelines and a straight talk tone of voice. The successful launch used internal posters, videos, and giveaways that gave energy inside TD Ameritrade. 

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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