I love this video. It takes something traditional and turns it on it’s head.

What fun and joy (and creativity).

From what I’ve read, this innovative entrance was the bride’s idea.

The group only had one quick practice before the big event.

What a daring risk to take on the “biggest day of your life.”

Sometimes it pays off to just go for it.

I have a hunch these two are going to have a happy life.

That’s my point of view. What’s your twist?
What do you think of this reinvented tradition?

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.