Transforming discarded hyper-sexualized dolls into something more down-to-earth started as a hobby and has become a viral sensation. After being laid off from her job, Sonia Singh began working with dolls – something she loved as a child- as a way to pass the time. The twist? She took discarded dolls and made them over – by underplaying their features for a more natural, down-to-earth style that children can really relate to. This is an added twist to the “real beauty” trend that has been popularized by Dove.
After only a couple of weeks, the video introducing Sonia’s Tree Change Dolls has over 11 million views.
This hobby has transformed the dolls and the lives of little girls and their families as the Tree Change Dolls – offer an alternative perspective and show children that being natural can be beautiful too.
How do you know when it’s time to take a “hobby” and develop it into something more? Catch pointers in our post, “3 Alarm Bells: It’s Time To Make Your Hobby Your Business.”
What’s your passion? Maybe there’s an audience waiting to connect with it too.
Brand School is the premier program specifically designed for entrepreneurs and small businesses to help them build their brands. See how Brand School and our team of Advisors can help you realize your business’ potential HERE.
“I was very impressed by the content and presentation of the Brand School course… it was clear, colorful, full of examples and learning helps… insights and fascinating takes on branding. The feedback was supportive, illuminating and helpful.” – Ned Towle, Director Westchester Wine School