My name is Julie and I am a Chocaholic.

Not to belitte anyone else’s addiction, but this is a serious problem for me.

And it’s become virtually impossible to control, because I am not sure if you’ve noticed, but right now chocolate is EVERYWHERE!! It’s in Holiday gift boxes sent to my office, from well-meaning friends bringing over hostess gifts and perhaps most importantly and most surprisingly in EVERY SINGLE DRUG STORE AISLE IN THE FORM OF VALENTINE’S GIFTS.

What did I miss?

Since when does Valentine’s Day start on January 4th?

Hello. We should at least have a 2-week grace period until January 15th. Right?

I know retailer’s are hard up…but trust me there is just not that much love to celebrate.

And if you really do care about someone would you really get them a box of chocolate that’s going to sit around for a least a month…or really six weeks if you buy it now?

Didn’t think so.

Note to my husband: don’t even think about it! A fat-free, calorie spa certificate will fit the bill quite nicely, thanks.

So this means there is no way the retailers are going to sell all that candy and then there will be even more temptation at the end of February/March as they try and get rid of it all (and start torturing us with way too early Easter bunnies).

What’s a girl to do?

Seriously, what is a girl to do?

Many of you that know that I’ve been following a pretty strict Jenny Craig and exercise regime since September (which I am happy to say has been producing positive results).

But this omnipresent chocolate is really just too much for me.

I need some advice.

Do I 1) give in to the occasional temptation or 2) go cold turkey. Basically blinding myself to all the tempations until I reach my goal. This latter strategy may literally need to involve a temporary blinding (like those eye drops they give you at the doctor’s when they check for glaucoma or whatever it is).

Any suggestions? Are tempations worse when we ignore them or worse when we give in to them?

I’d love to hear your thoughts.

That’s my point of view. What’s your twist?

How do you deal with temptation?

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


  1. My name is Susan and I, too, am a chocoholic. (I blame it on genetics as it seems to be a family trait.)

    I say we band together and embrace the dark side!

    Next time you’re near Union Square pop into Max Brenner’s (aka The Chocolate Man) and just inhale deeply. Best high ever.

    Maybe a loved one will buy you one of these:
    It’s worth the wait (weight).

    Happy melting!

  2. @Susan you are evil – but I love it! I have been there. My kids actually had chocolate pizza! Thanks for the suggestion. There is definite comfort in knowing I am not alone.

    Decadently yours,


  3. I used to be until I moved to the States. Sorry American friends, but by and large your chocolate, erm, sucks.

    Top 3 bars of all time?

    Double Decker
    Bounty (Dark)
    Galaxy Bar

    Your turn 🙂

  4. @Floyd don’t write this country off until you try, started by Katrina Markoff to express her love of travel,discovery, and story telling through chocolate. The packaging is beautiful. The flavors are a bit bizarre at first glance but sooo good. The dark chocolate and bacon is to die for.

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