“Fail Harder.”

– Weiden and Kennedy, Portland

This was originally posted on the terrific Swiss Miss blog.

I love this expression. I believe there is no innovation without failure.

Check out this video. Over 100,000 thumbtacks were used. That’s dedication (or insanity).

Previous articleBad Brand Neighbors?
Next articleResearch Polling Finally Enters the World Of 2.0
Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.