In honor of the tremendously cool date of 12-12-12, here are twelve tips to stimulate your creativity and open your eyes to the daily potential for discovery, passion and inspiration all around us.

  1. Go to a meeting dressed head to toe in your favorite color
  2. Spend an hour people watching in a mall, super market, or busy street
  3. Talk to a child about his favorite toy, book, anything they connect to
  4. Write your brand strategy as a three line Haiku
  5. Bake a batch of cookies and spend hours decorating them
  6. Go to a movie in the middle of the work day- invite your boss
  7. Go to a Karaoke bar or open mic night – get out of your comfort zone
  8. Buy a magazine that you would never, ever normally read
  9. Go on a digital diet – no phone, computers, etc. for a day (ok an hour)
  10. Create a Pinterest page – see first hand what the fuss is or isn’t about
  11. Endorse someone on Linked In or write a handwritten thank you note
  12. Offer prayers of gratitude if you are paid to be creative – realize your luck

That’s my twist. How are you celebrating this auspicious day?


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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.



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