“Wine… offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.” writes Ernest Hemingway; but not all wines are created equal…
How do you know what type of wine you prefer, which winery will satisfy your particular taste, what new wine variety you might enjoy? With the multitudes of wines available from around the world and new labels popping up overnight, it’s impossible to taste every one. Liquor stores offer tastings, but they’re infrequent with a limited selection. There are wine-of-the-month clubs, but you either must know what you want to order ahead of time or be at the mercy of the club’s curation – which may not map to your taste preferences.
What if you took a Wine-Of-The-Month Club and TWISTED it with a match-making dating site like eHarmony? You’d get Tasting Room, the matchmaking answer to a wine lover’s or wine newbie’s dreams.
After signing up you receive a 6 mini-bottle tasting kit. You fill out and return a questionnaire rating the samples. This is the start of developing your unique Wine Profile. Your individual preferences guide the customized wine selections in the first case they deliver to you. With each case, you provide more feedback on your taste preferences and their corresponding wine selections become more honed.
Tasting Room saw a missing piece in the wine marketplace and innovated to offer consumers a fun and personalized way to approach and enjoy their product.
Take a look at the missing pieces that customers face in your market. Could your product or service offer the TWIST of a “sampler kit”? Don’t be afraid to ask your customers directly for their feedback or preferences. There are online free services like Survey Monkey that make surveys a snap. Involving your customers lets them know they are important to you and in turn, they’ll become loyal fans.
Finding the right TWIST can help your brand reach more customers. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.
