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A little brand TWIST can make a big difference for a small business or entrepreneur. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin shares the story of the magical McDonald’s airline TWIST that started it all.
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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.
“Julie’s rich experience as the vice president of brand for Virgin has been brought to life in TWIST – a wakeup call and a road map for building brands that break through and get noticed.” – Raul Leal, CEO Virgin Hotels
