Here’s a great story about the power of one person to brighten the day of so many others. It’s about Johnny, a supermarket bag boy, who decided to make a difference in his customer’s lives and inadvertently started a movement within his store.

Warning, put this on mute while watching. The story is told in screen titles and the music is so cloying it undermines the message a bit.


Thanks to a BrandTwist reader for sending this in. I think it’s a great simple reminder that there are so many easy ways to surprise and delight consumers if we just do like Johnny and put a little thought and heart into it.

That’s my point of view. What’s your twist?
What magical customer service touches have you implemented or experienced?

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.