Here’s a great story about the power of one person to brighten the day of so many others. It’s about Johnny, a supermarket bag boy, who decided to make a difference in his customer’s lives and inadvertently started a movement within his store.

Warning, put this on mute while watching. The story is told in screen titles and the music is so cloying it undermines the message a bit.


Thanks to a BrandTwist reader for sending this in. I think it’s a great simple reminder that there are so many easy ways to surprise and delight consumers if we just do like Johnny and put a little thought and heart into it.

That’s my point of view. What’s your twist?
What magical customer service touches have you implemented or experienced?

Previous articleMore Spicy Video
Next articleQuickTwist
Julie
Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.