Every entrepreneur has their “Ah ha!” moment when they realize what they want to create – and often it is not what they would ever have anticipated doing.

London-based Emma Ware went from being a TV camera assistant to being a high-end jewelry designer and craftsperson – almost in an instant. Her “Ah ha!” moment was completely unexpected. Emma talks about her inspirational moment – when the idea first came to her to create jewelry from bike tires, “I had the idea to make jewelry from bike tire inner tubes when my friend had a puncture. I thought, that looks nice, and started playing with it. That was a light-bulb moment.”

Since that moment Emma Ware’s unique pieces have received considerable magazine and press coverage throughout the high-end fashion world.

Innovation can be inspired by unexpected moments and unconventional resources. What would happen if you took your product and twisted it with an out-of-category medium, material or even a location?

Take your business where it’s never been before. Brand School gives entrepreneurs, artists and nonprofits the tools to build brand and reach new destinations.

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“Brand School was engaging and helpful to me in learning more about myself and my business. Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.”  – Lynn Stull, Owner Arts2Thrive

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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