Business Cards with a TWIST

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You work hard to get your business launched – now, you want it to be remembered, long after that networking event, handshake, or chance meeting at the airport…so you hand over your business card. Even in todays hi tech environment the business card is still the gold standard touch point. But how can you add a TWIST to your card so it stands out in a pile?

When we designed the BrandTwist logo and business cards we wanted to stand out and reinforce the idea of the TWIST – our approach of looking at common business challenges with fresh perspectives to ensure breakthrough results. So we chose bright pink and purple colors that really stand out as well as the TWISTED “T” in the logo. We also included a graphic layout that includes TWISTING vectors with the little “notch” that bring the TWIST to life. But the real reinforcement is that the receiver of the card literally has to TWIST it to read all of the information because the layout changes from vertical to horizontal when they go from front to back.

With a little creative thinking a business card can provide a unique, entertaining or even whimsical interactive TWIST to your brand experience that will keep you at the top of the card pile in your customer’s eye.

What creative TWISTS have you seen or used in your favorite business cards?

At BrandSchool we give you the tools you need to make your touch points work harder for your business and brand. Learn more about our next session and our free Brand Health Check Strategy Session HERE.

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“Brand School showed me what fun it is to actually work on my business.” - Jean Carucci, Carucci Consultants

A Twist That Can Save the Planet

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Plastic bottle caps are washing up on ocean shores and posing environmental health and safety concerns. They are actually number 5 in a top 10 list of commonly found pieces of trash on the shores. The problem is clear, but so far no one has come up with a solution to keep these caps out of our oceans and landfills. That’s until now. Clever Caps has taken a conventional water bottle cap and TWISTED it with a Lego block – they’ve created an innovative solution for a world increasingly concerned about environmental pollution and trash build up.

With Clever Caps, users can create everything from furniture, to light fixtures, to art pieces, to children’s toys – and they interlock with similar crafting blocks already on the market.

We were so impressed by this TWIST that we donated to a crowd funding campaign on Indiegogo. You can too.

Just by adding one simple out-of-category twist, Clever Caps created an all-around friendlier bottle cap that’s fun and more environmentally friendly.

Brand School Master Class gives you the tools you need to create the TWIST that will take your business further. Enrolling now HERE.

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“Brand School’s guidance and support has helped grow my business to new depths of expansion, creativity and financial worth… and keep it growing and transforming to passionately share what I love with others.” - Deborah Coulter, deborahcoulterartflow.com

A Twist on What to Wear

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Busy, trend-conscious women often have no time to go out and browse the shops to keep their wardrobes current and in style. Clothing exchange site Le Tote makes it possible to get fashion delivered to your door – and you can wear, enjoy, and exchange the clothing for something new. Le Tote took the Netflix concept of a monthly subscription for DVD’s (use, return and exchange) and twisted it with fashion and accessories to give women a curated, budget-friendly, easier experience.

For less than the cost of one outfit, you can have several outfits per month sent directly to your door to try out. There are no shipping fees and no set return dates, so the outfits can be kept indefinitely or you can try out several different outfits per month.

There’s a brief  ”style profile” to fill out and based on that, your concierge fashion advisor sends you a Tote coordinated with two jewelry accessories and three garments (dresses, skirts, tanks and blouses) to try on. You can keep them as long as you like and when you return them another Tote will be sent in its place.

Le Tote has developed a unique niche within current consumer trends: subscription e-commerce, personalized curated shopper experience, and a community identity.

Brand School gives you the tools innovate new TWISTS to deliver more of what your customer is looking for. Find out if your business qualifies for a Free Brand Health Check HERE.

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2-in-1 Mother’s Day TWISTS for the Busy Mom

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Mothers seem to never stop… they’re always on the go juggling family schedules, running errands and managing demanding workloads. A great way to let mom know you are grateful for all she does is to give a gift with a TWIST that she can enjoy in more ways than one. Here’s our pick of 5 gifts with a 2-in-1 TWIST:

 

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The Twisted Wine Decanter – This decanter literally TWISTS. This unique artistic twist looks lovely on your table and provides better aeration for wine. It does double-duty as a vase (Go the extra mile: add wine and flowers).

 

 

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Succlent Wall Garden - A beautiful living garden that will last and last and requires very little care. It does double-duty as wall art (Go the extra mile: add a cute spritzer for watering, a picture hanging hook, and offer to install it for her).

 

 

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Key Ring -  Every mom has those days:  rushing out the door, behind schedule and – no keys! Here’s a key ring that does more than just look good. It does double-duty as: a bluetooth tracking device – so mom will never have to scour the house looking for lost keys again (Go the extra mile: show her how it works and then go out for a leisurely drive to your favorite fro-yo place).

 

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Knife & Server. This knife is handmade so no two are alike. In addition to its beauty it was designed with versatility in mind and can be used to cut pizza, chop herbs, serve cheese and more. It does double-duty as a beautiful and unique sculpture (Go the extra mile: give with a favorite cheese and a bamboo serving board).

 

Support mom in growing her business. Is your mother an aspiring entrepreneur, small business owner or artist? Go the extra mile: help make her dreams come true! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal or business brand. Receive more information about the next session and see if she qualifies for a free Brand Health Check HERE.

 

A Delightfully Cheesy Twist

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A sure way to your customers’ hearts is to make it easy for them to enjoy you anywhere and any time. This creative TWIST was produced by German ad agency Kolle Rebbe for The Deli Garage, a food label that supports small manufacturers of delicacies, as a limited first edition of 500. It was sold out 2 weeks after its launch!

Take a Pencil & Sharpener, twist it with parmesan cheese and you have Parmesan Pencils, a unique product that permits cheese-lovers to have freshly-grated cheese close at hand. The Parmesan Pencil “Sharper” flakes the cheese, and you can keep your “pencils” right in a briefcase or purse. Isn’t everything better with cheese?

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Helping your customers getting easier access to your brand will turn casual buyers into loyal ambassadors. What TWIST can you add to make your product or service always top of mind?

Brand School gives you the tools to develop innovative touch points with a TWIST. Find out if your business qualifies for a Free Brand Health Check HERE.

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“If anyone needs to understand the PROPER professional way that WILL make a difference for branding your business, Brand School is your go to source.” – Mike Sass, Entrepreneur

A Twist That Keeps Up With Kids

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Kids grow and they out grow their shoes. Efforts to keep children equipped with proper-fitting shoes is especially challenging in impoverished nations where hundreds of millions of children go shoeless and even more wear shoes that don’t fit.  Without shoes, they may suffer injuries and contract infections and parasites. This new TWIST is a new solution to an old, but potentially life and death problem.

Kids outgrowing their products and clothes is not a new thing.  Other categories have met this challenge with cribs that transform into toddler and then big kid beds, baby strollers that re-configure to fit toddlers, and even pants that have a few sizes built in with cuffs that roll down. How then to make a shoe that lasts and grows with a child?

The Shoe That Lasts does just that. It literally grows as a child grows and lasts up to five years. It was created by International Founder and Executive Director Kenton Lee when he was living in Nairobi. He spotted a little girl wearing shoes that were way to small for her feet. As he began to wonder why, he arrived at this question,  “Wouldn’t it be great if there was a shoe that could adjust and expand – so that kids always had a pair of shoes that fit?”

And so, The Shoe That Grows project began. This is the first project of Because International, a 501©3 organization committed to practical compassion to help those living in extreme poverty.

Kenton Lee saw a gap and filled a need. There’s always room to grow. Don’t be afraid to ask “What if?”

At Brand School we help give you the tools you need to ask the right questions and innovate solutions to grow your business.  See if Brand School could help grow your business with a free Brand Health Check.

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“BrandTwist was instrumental in our rebranding strategy! Couldn’t be happier with her fresh ideas!” – Linda Rey, Rey Insurance

 

Transforming Dolls With a Twist

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Transforming discarded hyper-sexualized dolls into something more down-to-earth started as a hobby and has become a viral sensation. After being laid off from her job, Sonia Singh began working with dolls – something she loved as a child- as a way to pass the time. The twist? She took discarded dolls and made them over – by underplaying their features for a more natural, down-to-earth style that children can really relate to.  This is an added twist to the “real beauty” trend that has been popularized by Dove.

After only a couple of weeks, the video introducing Sonia’s Tree Change Dolls has over 11 million views.

This hobby has transformed the dolls and the lives of little girls and their families as the Tree Change Dolls – offer an alternative perspective and show children that being natural can be beautiful too.

How do you know when it’s time to take a “hobby” and develop it into something more? Catch pointers in our post, “3 Alarm Bells: It’s Time To Make Your Hobby Your Business.”

What’s your passion? Maybe there’s an audience waiting to connect with it too.

Brand School is the premier program specifically designed for entrepreneurs and small businesses to help them build their brands.  See how Brand School and our team of Advisors can help you realize your business’ potential HERE.

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“I was very impressed by the content and presentation of the Brand School course… it was clear, colorful, full of examples and learning helps… insights and fascinating takes on branding. The feedback was supportive, illuminating and helpful.” - Ned Towle, Director Westchester Wine School

A Sticky Twist Keeps Things Close at Hand

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Any crafts person, artist, home cook or busy mom knows that having favorite tools close at hand is a time and frustration-saver. You want that favorite spatula right by the stove but don’t want to take up valuable counter space with a bulky canister overflowing with tools you usually don’t use. QuickStick identified a real gap in the home décor market to help their customer “Unlock your potential space”.

They took the concept of a Post-it® and TWISTED it for a re-stickable tool holder that sticks on just about any surface. No screws or glue required.  Baby Boomers are scaling down, career changers are constantly re-locating, and young adults and college students deal with cramped quarters and building restrictions.

With all the new gadgets and gizmos out there it may feel like there is no more room for innovation, but think about what’s constricting or frustrating your customer and how your product or service can help them break free.

Fresh ideas come from looking at old problems from twisted perspectives.

Brand School gives you the tools you need to unlock your business’ potential through new concepts and communications that delight and inspire your target.

See how Brand School can help you innovate to get your business noticed HERE.

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“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” - Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

A Better Bottle With a Twist

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Toting water on the go is a standard part of today’s healthy lifestyle. But we often have to compromise on taste when choosing an easy-to-carry solution. Reusable stainless steel bottles can leave a metallic taste and often get dented. Refillable plastic sports bottles – even BPA-free bottles - aren’t the right choice for everyone – they often retain odor and flavors, even after washings.

Real glasses and mason jars are often the preference of taste purists, however we can’t use these on the go because glass is too easily shattered and dangerous.

But… what if you took a mason jar and TWISTED it with a plastic sports bottle? You have GLASStic. A sports bottle that essentially is a glass bottle inserted within a BPA-free plastic bottle. If the glass should break, it stays contained within the plastic bottle – which means it’s safe to use in public places. You can replace the glass insert for just the cost of shipping - and it has a lockable lid for extra safety.

There’s always room for innovation even in a crowded market. Take a good look at your competition and see what’s missing. Are there still compromises that no one has solved?

In Brand School we show you to tap into market gaps and apply creative TWISTS to deliver fresh solutions. To find out what Brand School can do for you and receive a free Brand Health Check, click here.

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“I got so much out of Brand School. My business has grown leaps and bounds, and I feel like I have much more solid branding and language around what I do. :) So thank you!!” - Nathalie Lussier, natalielessier.com

Mani-Pedi’s with a Starbucks Twist

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Taking inspiration from successful businesses and twisting it with your brand to create innovative ways of reaching your ideal customer is the core of the BrandTwist philosophy. That, in particular, is what inspires the Brands That Twist Blog Series. That’s also what delighted us when we came across this Mani-Pedi TWIST:

Who would ever imagine how Starbucks Coffee could inspire a mani-pedi business? The folks behind MiniLuxe.

Taking inspiration from a completely out-of-category business, they intentionally set out to do what Starbucks did for the coffee industry. They wanted to develop a business that addresses customer’s needs, has a loyal following and is located right in their own communities. So, they incorporated the Starbucks formula: savvy design, cutting edge systems, a solid company culture, great employee care, excellent customer care, and not being afraid to have an abundant presence.

They decided on the mani-pedi business after noticing how many there are and how popular they are (not unlike Starbucks and coffee houses). Just because there are a lot of others like you out there, doesn’t mean the uniqueness of what you offer can’t shine through.

It’s all about the customer and delivering a great customer experience; as their tagline relays:  More than beauty care, Self Care; Be You. They’re all about helping you be the “you” you want to be.

At Brand School we do fun and innovative exercise where we imagine what our business would be like if we twisted it with something completely different and out-of-category. The results produce startling innovative solutions. See how Brand School can help you innovate to get your business noticed HERE.

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“I highly recommend this program to anybody, to both those who have been in business for a long time, and those just starting out because it will put your business on a different level.” - Dr. Marina Kostina, Distance Learning Specialist, CEO of wired@heart

A Travel Twist for Pets

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Every pet owner who travels – and can’t bring their pet along – knows how inconvenient it can be to deal with the scheduling around boarding their pets. Most conventional pet boarders aren’t open 24/7 for drop off and pick up, which means extra boarding days for your pet, extra time off work and extra expense for you. But, what if you took a pet boarding & grooming facility put it right at the airport, kept it accessible 24/7 and offered terminal shuttle service and discount airport parking?

You’d have THE solution to every traveling pet owner’s need… and you’d have the hottest growing trend in pet boarding being offered by businesses like Now Boarding and Pet Paradise  – Airport Pet Hotels.

They conveniently place hotels for people at airports, why not for people’s pets?

“We’re running a hotel, but instead of people, we check in dogs, cats, the occasional pot-bellied pig and, once, some llamas.” says Pet Paradise Founder Fred Goldsmith.

How can you make your service or access to your business more convenient? Take a look at where you are not – and consider why you should be there.

Brand School takes a look at best practices of successful businesses and shows you how to twist and apply them to grow your brand. Learn more about what our Brand School Faculty can do for you HERE.

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“Julie gave great examples in Brand School that inspired me to think outside the box. I especially appreciate her attention to everyone’s brands and her insightful comments. Thank you!” - Jamie Lacroix, Marketing Department for a Non-profit

A One-Click Twist Delivers Beer And Surprises

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Home delivery is nothing new. But Bud Light is adding a new twist by delivering a surprise experience to your door within minutes.  With one click of the Bud Light Button App, Anheuser-Busch will be delivering your beer plus random surprises – anything from branded gear to a DJ ready to rock your gathering.

With this twist Anheuser-Busch stays right on-brand to connect with Bud Light’s social, party-going and techno-savvy market, which is also reflected in their marketing hashtag #UpForWhatever

Look for new ways to surprise and delight your customers. A little SWAG is always appreciated – but think outside the box to offer something unexpected. Consider also using a hashtag to reaffirm your brand promise throughout your social media channels.

Knowing what really moves and inspires your ideal customer is essential to getting your brand into their life. Brand School Master Class gives you the tools you need to zero-in on your ideal customer and create the TWIST that will take your business further. Enrolling now HERE.

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“Brand School was helped us set structure to our process, define our target and recognize our customer’s motivations. We were able to create timely taglines and better define our branding campaigns.” - Randi Curhan, Development Coordinator for Redwood High School Foundation, Non-profit

Being an Entrepreneur Can Be Lonely – But It Doesn’t Have to Be

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Solopreneurs, entrepreneurs and small business owners end up spending a lot of time alone, immersed in running their business, working from home or by themselves in an office – and it can be lonely and draining. A highly effective way to break out of the solitary rut is to spend some time at the latest trend in workspace innovation – shared workspaces.

I urge you to check out venues like these. You’ll be able to interact, exchange ideas with others, and soak up inspiration in beautiful environments that will support you and keep you and your business in the brand-building zone.

Many of these workspace venues offer educational workshops that allow you to interact with like-minded business owners determined to take their brands to the next level. At each workshop participants share their enthusiasm, creative ideas and positive feedback.

To learn more about the effectiveness of in-person workshops, please check out this article, Twist Up Your Space – Wake Up Your Brand.

And, if you’re in the Greater New York City area, please JOIN US at Jump Start Your Business Workshop! This interactive workshop will get you ready to launch into spring with practical advice and tools you can start using that very day. We’ll show you how to:

▪   Create an achievable plan to grow your brand

▪   Reach your most valuable customers

▪   Generate fresh ideas – with a twist!

▪   Connect with like-minded entrepreneurs for powerful results

Grab a friend and join us at the inspiring Stamford Innovation Center, an easy walk from Metro North Stamford, CT Station.

Friday, March 20, 2015. 12:00 – 2:00 pm (Lunch will be served).

Use the code TWIST to receive the Friends of BrandTwist 20% DISCOUNT.

Register HERE.

See you there!

 

 

Finding the Path to Products That Twist

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Every entrepreneur has their “Ah ha!” moment when they realize what they want to create – and often it is not what they would ever have anticipated doing.

London-based Emma Ware went from being a TV camera assistant to being a high-end jewelry designer and craftsperson – almost in an instant. Her “Ah ha!” moment was completely unexpected. Emma talks about her inspirational moment – when the idea first came to her to create jewelry from bike tires, “I had the idea to make jewelry from bike tire inner tubes when my friend had a puncture. I thought, that looks nice, and started playing with it. That was a light-bulb moment.”

Since that moment Emma Ware’s unique pieces have received considerable magazine and press coverage throughout the high-end fashion world.

Innovation can be inspired by unexpected moments and unconventional resources. What would happen if you took your product and twisted it with an out-of-category medium, material or even a location?

Take your business where it’s never been before. Brand School gives entrepreneurs, artists and nonprofits the tools to build brand and reach new destinations.

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“Brand School was engaging and helpful to me in learning more about myself and my business. Results came amazingly quick. Now, my brand name speaks my message immediately and I’ve expanded my reach.”  - Lynn Stull, Owner Arts2Thrive

Beauty On-The-Go with a TWIST

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Life is busier than ever. Planning ahead for a haircut, manicure, spa or gym reservation isn’t always possible and when you do find yourself with a spare minute not everyone takes last minute appointments. Many busy business people also find that out of town work travel allows for some down time, but when you are in an unfamiliar city – how do you find where to go for those services?

Take a Salon and TWIST it with UBER and you get Beautified, the new mobile app that makes it easy to find and book last-minute beauty and fitness appointments.

Beautified does for personal grooming what UBER does for taxi service – they address your need, simplify your search and bring it directly to your phone, in real time.

Serving their customers on both ends Beautified helps salons and gyms fill open spaces and helps patrons find the shops where and when they need them.

Beautified has just launched in New York City but plan to expand to other cities.

How can you make your business more accessible to busy customers? Try creating a mobile app to make shopping or booking appointments easier. Offer flexible hours or days or have a “live chat” for customer service and assistance available on your website.

When customers find it easy to connect with your brand, they’ll be more likely to become brand ambassadors and help spread the word about your business. At Brand School, our highly effective, premier branding program, we give you the tools you need to help your brand connect better with your ideal customer.

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Mirror, Miror with a Twist

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Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one has been able to alleviate the isolation a shopper feels when alone in the dressing room, unable to really “see” how they look in a potential new outfit or get a friendly second opinion– until now.

What if you took a dressing room mirror and TWISTED it with Skype?

You’d have the Neiman Marcus cutting edge, interactive, 360 degree, social-sharing High Tech Memory Mirror.

Nieman Marcus looked at their customer’s unmet needs and how they like to communicate and developed this soon-to-be-released mirror that eliminates the lonely, cumbersome and doubt-filled shopper experience and transforms it into  social, supportive and enjoyable. Shoppers can literally “see” 360 degree, side-by-side video comparisons of themselves in different outfits and share the video right there in store, via an iPad. This is a great solution for special occasion shopping when friends and family are often geographically spread out.

Take the time to think about moments in your client’s buying process where you could help them feel more supported and less isolated… and you might have the spark of a game-changing innovation.

Brand School Master Class teaches you how to find and apply TWISTS that make it easier for customers to enjoy experiencing your business. Enrolling now – see if your brand qualifies HERE.

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“Brand School turned out to be like the Mastercard commercial, priceless.The one-on-one sessions really allowed me to go deep into what my practice was about and how to implement it” - Sandeep Manchanda, Giraffe Partners Program Management

Valentine’s Day Twists for all 5 Senses

Valentine’s Day is a day to show appreciation for those we love. Sharing your love by appealing directly to the 5 senses adds a new twist that is sure to please. Here are gift ideas with TWISTS to create the perfect, SENSUAL, Valentine’s Day.

 

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SIGHT

Take an old-school slide projector and twist it with a smartphone and you get The SmartPhone Projector. This retro-styled cardboard “projector” lets you project the images on your phone onto a wall. Put together your favorite selfies or couple shots and create a feast for your honey’s eyes!

 

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TASTE 

Are you and your special other complementary opposites? Well then indulge together in two opposite tastes – sweet and salty – twisted together into one crunchy treat that’s sure to satisfy: Sir Francis Bacon’s Bacon Chocolate Covered Peanut Brittle. 

 

 

ukeSOUND

Studies show people are more willing to give you their phone numbers if you carry a musical instrument. People seem to be more attractive when music is playing. All reason enough to join forces and make music together – literally. Put a little DIY twist into the night’s music with this Make Your Own Ukulele Kit (pick up two and enjoy a duet!)

 

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Indulge in the plush feel of fur. Well, not everyone wants, or can afford, real fur, but you can enjoy this faux twist: Wrap yourselves in a cozy, sensuous and luxurious faux fur throw while you enjoy the warm glow from the fireplace and your favorite romantic movie on TV or create your own love scenes.

 

lantern2SMELL

Don’t underestimate the power of scent. We recognize our loved ones by their scent. Enhance the mood with fragrance & candlelight. This porcelain lantern is a fresh twist on a classic design. Fill it with a candle that twits together the tired-and-true scents that appeal to both men and women: vanilla and cinnamon.

 

MORE

Show some love to the  entrepreneur in your life by giving them the tools to realize their dreams. Or show yourself some attention.  Brand School is our highly effective, branding program that gives tools and insight to engage all of your customer’s senses and grow a stronger brand. Enrolling now. See if your business qualifies for some brand love HERE.

 

Twisting Luxury and Mass Market Fashion Brands

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Today, the luxury fashion market is facing many challenges – as many business are. Mass brands are growing in reach and competing with Luxury brands, and Luxury brands are forming partnerships with Mass retailers to meet new audiences. This phenomenon of both trading-up and trading-down has increased in popularity over the past 15 years and has increased more than 40% annually in the last decade.

The co-branding strategy can:

  • Strengthen a brand
  • Differentiate a brand from the competition
  • Extend a brand into other segments through the partner brand.

However, one of the risks in co-branding is overexposure and brand dilution.

Luxury brand dilution occurs when there’s:

  •  An incorrect fit between co-branding partners
  •  Unbalanced prestige positioning in a mass market
  •  Overexposure
  •  Lack of successful co-branding management
  •  Unknown strategic purpose.

For example: at first Karl Lagerfeld and H&M seemed to be the perfect fit because they share similar values, but in the long-term the differences in management caused dilution of the Lagerfeld brand. While, Vera Wang and Kohl’s at first seemed an unlikely pair but ended up a good fit because they’re both interested in management and quality control throughout the collaboration.

Furthermore, Karl Lagerfeld limited his co-branding to H&M, therefore the brand received limited exposure. Vera Wang has been collaborating with both Kohl’s and Zales making the Vera Wang brand more accessible to more mass consumers.

It may seem like Lagerfeld missed out on receiving big gains from the co-branding collaboration especially with some brand dilution, but both Lagerfield and Wang ended up benefitting from the partnerships. The strategic aim of Karl Lagerfeld was to gain knowledge, consumers and awareness through collaborating with H&M, and after the collaboration, he made his own masstige collection for the mass market. Whereas, Vera Wang’s SimplyVera collaboration with Kohl’s was to increase her consumer segment and branch into the lifestyle market.

What lessons can your businesses learn from these collaborations?

As the world becomes more accessible, brands need to follow suit and become more accessible to reach broader audiences. Collaborations and partnerships are powerful tools to help spread brand awareness, but it’s important to have a firm understanding on what your desired benefit is – before you launch a partnership.

Having a solid brand vision is essential when designing the next step to grow loyal brand followers. Brand School gives you the tools you need to recognize the right market for your business and chart the right course for the future. See more about our next session and a Free Brand Health Check HERE.

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“Brand School is a must class for you! The exercises really help you to focus and re-focus on what branding your company is all about. You will get results you can use for the future,” - Brenda Dillion Cavette,  Fashionista Tea

About the Author:  

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Melanie Walt was born in Switzerland and has lived in many parts of the world. She recently finished her Master degree in Brands, Communication and Culture and has a Bachelor degree in Management with Marketing from the University of London. She is currently seeking job opportunities in the field of Marketing in Switzerland. Contact Melanie via: walt.melanie@bluewin.ch 

 

If you would like to be a BrandTwist guest blogger, please contact Jamie@brandtwist.com.

Sneezing on the Go with a Twist

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“Keep your eyes on the road and your hands on the wheel” – good advice for drivers, but when you’ve got kids in the back seat, sneezing, sniffling and spilling, that can be a challenge.

While rummaging to find a box of tissues for her young children, mother of three Amy Davis had a close call with a neighbor’s fence. Days later she found the tissue box scrunched on the floor behind the seat. With tissue box in one hand and an eye on the car cup holder, Amy had an “Ah ha!” moment. She realized that what she and thousands of others needed were to have tissues and wipes closer at hand.

Amy took a tissue box and TWISTED it with a travel mug to create the Kiss-u Tissue Tube.  Kiss-u Tissues and Wipes are designed to go in a car cup holder but can fit anywhere a water bottle can go. Eco-friendly, the cardboard tubes are the only reusable and re-fillable dispensers on the market; they have re-sealable tops, and you can customize the tubes with your own design. Kiss-u was a 2014 PPI Most Innovative Product of the Year Finalist.

……………

Amy created a successful new product delivery system by taking a personal problem and TWISTING for a unique solution.

Are you paying attention to your target’s un-met needs?

Brand School can help you dive into what keeps your target up at night and twisting these insights into innovative product and services. Find out now if your brand qualifies for our upcoming session.

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“Brand School really allowed me to go deep into what my practice was about and how to implement it” - Sandeep Manchanda, Giraffe Partners Program Management 

See Clearer With a Twist

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Martin Luther King, Jr. said, “Life’s most persistent and urgent question is, ‘What are you doing for others?’”

Today, technology is radically changing how we connect with the world. Everyone wants to be a part of it – “selfies”, Instagram, Twitter, Facebook – are all buzzing 24/7.  But one company is using technology to help others not just be seen – but actually see.

Non profit Be My Eyes took an iPhone and TWISTED it with social media to create a breakthrough app that helps solve some of the everyday needs of the blind.

Through a direct video call the app gives blind people the opportunity to ask a sighted volunteer for help dealing with tasks that require normal vision. With the smartphone’s video camera, the blind person films what they wish to know about and shares it with the sighted helper, who describes what is being shown in the video. By working together they are able to overcome the challenge that the blind person is facing. It can be anything from needing to know the expiration date on a milk carton to getting input on choosing which photo to send to a friend.

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“It’s my hope that by helping each other as an online community, Be My Eyes will make a big difference in the everyday lives of blind people all over the world” – Hans Jørgen Wiberg, Founder of Be My Eyes

What would make life better for your customers and what can you TWIST with to find innovative ways to deliver it to them?

Brand School Master Class teaches you how to find and apply TWISTS that make it easier for customers to enjoy experiencing your business. Enrolling now – see if your brand qualifies HERE.

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“Working with Brand School is an invaluable experience and a really great use of resources because it opens up so many doors and affects so many areas of  your business.” - Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation