Delicious Twists for Mother’s Day

Celebrate Mom by giving her some delicious TWISTS that go beyond the typical manicure, chocolates and flowers. Here’s our picks for culinary gifts to show mom how much you appreciate her unique taste:

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Girolle Cheese Cutter - No need to go to France to experience a delightful cheese TWIST! Cheese is more fun and tastes even better when thinly sliced – literally with a twist – into delicate, paper-thin shaves. Mom will have fun with this attention-grabbing cheese cutter.

 

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Optic Twist Glass Set with Custom Holder - Pair your whimsical cheese shaves with wine served in this handsome set of wine glasses that come complete with their own TWISTS: a beautiful twisted glass design and a customizable box to add a little personal twist.

 

 

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Make Your Own Hot Sauce Kit - No kitchen should be without that special sauce… hot and spicy is the culinary wave now, and here’s a special TWIST: A kit giving all mom all she needs to make her own secret sauce! Mom can personalize the label and create her own brand twist!

 

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Recipe Art - When is a chalk board more than a chalk board? When it TWISTS to becomes a lovely, framed work of art customized with your favorite recipe! Immortalize mom’s kitchen talent… which favorite recipe of Mom’s would you choose?  Homemade soup… cookie… dip… spiked lemonade…

 

 

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Flowers in the Kitchen Cookbook - Flowers are a traditional Mother’s Day gift… they always make mom feel special.. but this flower TWIST will last for decades: a cookbook that gives all the info. about cooking with flowers, complete with gorgeous photos. Flowers add a beautiful, flavorful twist to make mom’s special dishes really stand out.

 

 

Twist angle whiteHelp mom cook up more for her business! Is your mother an aspiring entrepreneur, small business owner or artist? Help make her dreams come true! Give her a copy of TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

Brand School is our highly effective, premier branding program that gives tools and insight to grow a stronger personal or business brand. Get more information about the next session and our Brand Health Check HERE.

 

Stop Spending Until You Twist – Quick Twist Video #8

 

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Don’t waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.” - Laura Winston, attorney, Kim Winston LLP

 

Small Business Advocate Jim Blasingame Twists with Julie Cottineau

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Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your brand stand out, how telling your brand story is different for men and women, and her book, TWIST: How Fresh Perspectives Build Breakthrough Brands.

Jim’s website is loaded with insight for the small business owner or entrepreneur. Jim hosts videos, podcasts, articles, interviews and more. Experts share their wisdom, discuss their challenges and give solutions. For more valuable tips and support please hop on over to SmallBusinessAdvocate.com.

Listen to Julie’s and Jim’s talk here:

Finding the right TWIST can help your brand stand out. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Available at TheTwistBook.com

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Phonebooth With a Poetic Twist

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Telephone booths have become old school relics of the past, until Elizabeth Hellstern took one and added a poetic TWIST to create Telepoem, an experiential art piece that debuted in Flagstaff, Arizona.

The Telepoem booth offers the younger set a novel, “new” experience of dialing a rotary phone in phone booth, and it provides a comforting dose of quiet and nostalgia for the senior set. For both, it’s a respite from an increasingly higher tech world, free of selfie taking or texting – just a solitary space and listen – to poetry recited by the authors.

What started out as a one-off, is available for purchase or rental and the artist is seeking funding to create more.

Hellstern didn’t invent the phonebooth, rotary dial phone or poetry. She took inspiration from an array of seemingly unrelated interests and existing items to deliver a novel experience.

How can you enhance your customer’s enjoyment? Take a look at what you already have in your business and TWIST unrelated assets together to see what emerges.

April is National Poetry Month… Use poetry to build your brand by creating a brand Haiku (Here’s how). It’s just one of the may exercises we use in Brand School

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Finding the right TWIST can help your brand deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.

Live Your Twist – Quick Twist Video #5

 

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Create fresh ideas for your business by TWISTING your brand with a successful out-of-category brand. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin shares her proven approach for creating inspired and actionable ideas.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.” - Laura Winston, attorney, Kim Winston LLP

 

Jewelry with an Alarming TWIST

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Yasmine Mustafa followed her dream to take a solo, six-month trek across South America. Throughout her journey she heard story after story from women about their being attacked, feeling vulnerable, inhibited and afraid. When an attack took place in her own apartment building, her vision to empower women to “Live your life boldly and without fear” was born.

Take Tiffany & Co., TWIST it with ADT Security Systems and you get Athena, a wearable piece of tech jewelry designed to prevent assault by ROAR for Good.

Athena is a simple device that looks like a jewelry accessory. It’s about the size of a half-dollar, wearable as a necklace or clipped onto clothing or a handbag. It’s mission: to protect women with the touch of a button. When you press the button a loud alarm is sounded and text messages are sent to friends & family with your current GPS location. There is also a SilentROAR™ feature which sends text alerts without activating the alarm.

Dedicated to ending assault, ROAR For Good takes their mission a step further. For each device sold, a portion of proceeds is invested in educational programs that have been shown to increase empathy and reduce violence, and ten percent of proceeds from their crowdfunding campaign goes towards raising awareness about the warning signs of abuse and helping end relationship violence.

ROAR For Good’s CEO & Co-Founder Mustafa saw a need, and TWISTED to create a brand and a product line that delivers what women are truly seeking, empowerment and safety.

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Finding the right TWIST can help your brand take charge. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.

The Virgin Twist – Quick Twist Video #4

 

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How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a disco with wings. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, highlights the importance of lateral thinking.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“Julie’s rich experience as the vice president of brand for Virgin has been brought to life in TWIST – a wakeup call and a road map for building brands that break through and get noticed.” - Raul Leal, CEO Virgin Hotels

Twist Your Business – Quick Twist Video #3

 

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Create fresh ideas for your business by TWISTING your brand with a successful out-of-category brand. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin shares her proven approach for creating inspired and actionable ideas.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” - Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

A Wine Tasting With a Matchmaking Twist

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“Wine… offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.” writes Ernest Hemingway;  but not all wines are created equal…

How do you know what type of wine you prefer, which winery will satisfy your particular taste, what new wine variety you might enjoy? With the multitudes of wines available from around the world and new labels popping up overnight, it’s impossible to taste every one. Liquor stores offer tastings, but they’re infrequent with a limited selection. There are wine-of-the-month clubs, but you either must know what you want to order ahead of time or be at the mercy of the club’s curation – which may not map to your taste preferences.

What if you took a Wine-Of-The-Month Club and TWISTED it with a match-making dating site like eHarmony? You’d get Tasting Room, the matchmaking answer to a wine lover’s or wine newbie’s dreams.

After signing up you receive a 6 mini-bottle tasting kit. You fill out and return a questionnaire rating the samples. This is the start of developing your unique Wine Profile. Your individual preferences guide the customized wine selections in the first case they deliver to you. With each case, you provide more feedback on your taste preferences and their corresponding wine selections become more honed.

Tasting Room saw a missing piece in the wine marketplace and innovated to offer consumers a fun and personalized way to approach and enjoy their product.

Take a look at the missing pieces that customers face in your market. Could your product or service offer the TWIST of a “sampler kit”? Don’t be afraid to ask your customers directly for their feedback or preferences. There are online free services like Survey Monkey that make surveys a snap. Involving your customers lets them know they are important to you and in turn, they’ll become loyal fans.

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Finding the right TWIST can help your brand reach more customers. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.

 

The Twist That Started It All – Quick Twist Video #2

 

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A little brand TWIST can make a big difference for a small business or entrepreneur. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin shares the story of the magical McDonald’s airline TWIST that started it all.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“Julie’s rich experience as the vice president of brand for Virgin has been brought to life in TWIST – a wakeup call and a road map for building brands that break through and get noticed.” – Raul Leal, CEO Virgin Hotels

Fundraising With an Interactive Twist

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Charities have to constantly ask people to take time out of their routine, reach into their pockets, phone in, mail in, or go on line and answer questionnaires or fill out forms in order to make even a small donation to their worthy cause. If only this cumbersome process could TWIST into being something that is conveniently accessible, practically effortless and fun to do!

Welcome to “SocialSwipe”, the first interactive billboard to accept credit cards, making donating super easy – and even fun. A credit card swipe through the poster triggers an interactive experience. For example: the card swipe acts as a knife and cuts a slice of bread from a loaf, symbolizing a meal for a family in Peru. The donor feels an immediate sense of emotional gratification – as well as having a very cool experience. Each swipe donates 2 euros and the credit card statement comes with the opportunity to elect to make this a reoccurring donation.

Advertising agency Kolle-Rebbe and mobile payment provider Stripe, Inc. TWISTED by removing the barriers to donating by going directly where potential donors – and their credit cards – already are, (the first rollout was in an international airport), and giving donors the opportunity to be actively involved – and feel good doing it.

How can you TWIST to make your service or product more accessible? Try a loyalty mobile app. like a “Buy ten/Get one” mobile punch card. One local hardware shop we know had a “Trivia Question of the Day” posted over the cash register and anyone who answered correctly received a free light bulb. Offer them a little something extra for an immediate sense of satisfaction, like a sticker, postcard, charm, or discount coupon that will keep you fresh in their minds and wanting to return.

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Finding the right TWIST can help your brand reach more customers. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.

 

 

 

Finding My Twist – Quick Twist Video #1

 

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When is the right time to start your own business? BrandTwist and Brand School founder, author of TWIST, and former VP of Brand at Virgin Julie Cottineau shares what motivated her to leave Virgin and launch her own branding TWIST.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“Julie’s rich experience as the vice president of brand for Virgin has been brought to life in TWIST – a wakeup call and a road map for building brands that break through and get noticed.” - Raul Leal, CEO Virgin Hotels


 

 

Promoting Pet Adoption With a Tennis Twist

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Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How could a completely outside of category business lend support? Take the USTA (United States Tennis Association) and TWIST it with the SPCA (Society for the Prevention of Cruelty to Animals). That’s what The Brazilian Tennis Confederation (CBS) did when they created the “Ball Dogs”  campaign – an entertaining and fun initiative that demonstrates how smart shelter dogs can be.

Debuting at the Brazil Open tennis tournament, four stray dogs abandoned in Sao Paulo slums participated in the match demonstrating their newly learned skills as ‘ball dogs’ – and captivated everyone’s attention and hearts.

“The idea is to show people that a well-fed and well-treated animal can be very happy. We have more than 1,000 dogs in our care,” Marli Scaramella, the organizer of the ball-dog initiative, told the Associated Press.

Successful businesses promise to solve problems, make lives easier, better and more fun. When the CBS partnered with the shelter dog initiative, they showed the world they have a heart, are willing to help, and that they care – creating a deeper and more emotional connection with their audience.

What pro-social cause should your brand TWIST with to add impact?

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Finding the right TWIST can help your brand stand out. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.

A Twist That Cleans Up

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What do janitors have to do with James Bond 007? Not a lot – that is, until now.

Friends Dan Teran and Saman Rahmanian were perplexed by a common problem faced by start-ups- office spaces could never adapt as quickly as the companies needed them to. It was such a pain to set up a new workspace, move a wall, order new desk chairs, or bring in an exterminator. They brainstormed and imagined the dream office manager as something like the character Q in James Bond films, a quiet genius who understands technology and creates the tools that help Bond do his work. That was how Managed by Q was conceived.

Reading the New York Times article, “Managed by Q’s ‘Good Jobs’ Gamble,” I was struck by how Teran and Rahmanian’s thought process mirrored the BrandTwist technique of twisting with a brand completely outside of a company’s category to come up with disruptive differentiating ideas. With the tagline “We make it easy to run your office,” Q uses wall-mounted iPads with an intuitive app for ordering supplies or other services. Q takes care of all the details, quietly and quickly. Specific operators are matched with companies based upon an algorithm determining best fit for clients’ needs in terms of skills and personality traits.

This TWIST warrants premium fees for what is often considered a generic service with a bonus of supporting one of the company’s core values. While actual sharing in the “sharing economy” is rare, Q’s goal is to provide its employees with a living wage. Q’s business model, hiring full-time employees with fair pay, benefits, 401Ks and training, translates to lower turnover costs of employees and clients- reducing both hiring and marketing expenses. Clients are happy to have consistent, reliable support. And the awesome employees, traditionally viewed as pure cost on the P&L statements, are considered value-added embedded salespeople for Q’s higher margin services.

I am rooting for Q to succeed, as this is a win-win for everyone! Now it is your turn. Can you think of a problem facing your sector? Is there a brand in a completely different category whose approach could be TWISTED to turn your sectors negative into a positive? We always love to hear your feedback.

About the Author:

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Randi Curhan is founder of MissionBoostConsulting.com, specializing in helping you figure out what you really need to do to bring your business to the next level, get projects off the plate, and get it done. A Wharton graduate, former Goldman employee and an MBA, Randi is also a Brand School Graduate and a member of the Brand School Facutly.  Randi’s love of figuring sh** out and getting it done has always made her a valuable part of teams throughout her academic and professional life. Even while taking time “off” to raise her children, Randi was the one to set up fundraising systems, databases, email invitations and graphics for events – which was the beginning of her Mission Boost Consulting.

You can reach Randi via MissionBoostConsulting.com, on Facebook, Twitter and Linkedin.

Interested in guest blogging for BrandTwist? Contact jamie@brandtwist.com.

 

 

 

 

A Twist to Wash the Gray Away

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At-home, DIY hair coloring products can save you money but can be inconvenient. Gray roots appear like a skunk’s stripe and you have to find the time to head to the store, hope they have the right color on hand, head home, apply, wait, wash and dry. Eventually the color no longer works properly and you have to go through another trial and error process to find a new formula that will do the trick.

Salon treatments are expensive and getting an appointment when you want one isn’t always possible – and, let’s face it – guys may not be comfortable having their hair colored out in the open in a salon.

eSalon understands these downsides to the current coloring options and TWISTED to come up with a fresh solution.

They took the quality treatment you’d get from a salon – think Frederic Fekkai Salons - and twisted it with BirchBox’s customized home-delivery service concept to create an affordable, DIY hair color product delivered right to your door.

They custom-tailor the coloring formula specifically to each individual client… they even put the customer’s name on the bottle.

eSalon looked at an old problem from a fresh perspective and came up with an award winning, simple solution.  (InStyle Magazine named it “Best of the Web” and Total Beauty voted it “Best Hair Color” for 2013 and 2014. *)

How can you learn from this TWIST and make it easier for customers to experience your product? Offer home delivery, same day pickup or an app to place an order. Adding a personal touch, like a sincere thank you note, can let them know you value the unique connection you share with them.

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Finding the right TWIST can help your brand standout. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.

Brand School is our highly effective, online branding program that will help you grow a stronger personal or business brand. Get more information about the next session and apply for your Brand Health Check HERE.

 

 

TWIST: How Fresh Perspectives Build Breakthrough Brands

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau, available at The TwistBook.com

 

 

This year my birthday was a big milestone – and it was made even bigger with the launch of my first book! I’ve FINALLY realized my childhood dream of writing a book! I felt blessed to receive so many birthday well wishes and support from friends, family, Brand School students and faculty, all of whom helped me get this far. It’s my story but it’s your story too. Thanks to so many of you who gave your consent to be featured. I am inspired by your passion, the community you have created with each other, and I feel grateful to have been able to play a part in – and TWIST with – your transformational brand journeys.

Julie

 

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“Brand School allowed me to get to the essence of my brand. I was able to hone and tighten up my brand. Thank you, it’s a great program.” - Jonathan Flaks, President, Jonathan Flaks Coaching Associates

Twist Book Testimonials

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“TWIST: How Fresh Perspectives Build Breakthrough Brands”

Available on Amazon.

I am truly blessed to have finally realized my childhood dream of writing a book!. A huge thanks to all the friends, family, Brand School students and faculty for their inspiration and helping me me get this far. To all who generously share their well-wishes and support, your endorsement means so much and I am full of gratitude and appreciation.  Thank you!

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“Every brand should be doing the TWIST.” – Raul Leal, ECO of Virgin Hotels

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” – Sarah Hinawi, executive director, Prupl Center of Learning and Social Innovaiton

“This book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.” – Laura Winston, attorney, Kim Winston LLP

“Julie’s rich experiences as the vice president of brand for Virgin has been brought to life in TWIST — a wakeup call and a road map for building brands that break through and get noticed.” – Raul Leal, CEO Virgin Hotels

“Just pre-ordered what I expect to be an excellent book on the art of branding from BrandTwist’s Julie Cottineau. I’m not a huge reader of business books, but not only is Julie knowledgeable and passionate about the power of brand and how to build one, she’s also an entertaining speaker and I’m sure her voice will pop off the page.” – Matthew Rosenberg, Chief Marketing Officer at ChoiceStream

 

Health Monitor with a Twist

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Think medical devices need to be staid and serious? Think again. MOCAheart, a personal health tracker, takes the heart health awareness credo of the American Heart Association and TWISTS it with the user-friendly design of Apple. Its cutting edge, elegant design makes health monitoring a breeze.

MOCHAHeart is created by MOCACARE, with a goal of making health tracking as effortless as possible. Like Apple, the hardware and software are designed and engineered side-by-side to deliver a functional and streamlined user experience.

Winner of the IF Design Award 2015, MOCACARE TWISTED human-centered design principles and the latest heart health technology to fill a need for a simpler and more intuitive way to take better care of our health. And their social function lets you check in on the health of those you love.  Even their website is clean, fresh, and super-easy to use.

What brands inspire you? Take some of that inspiration and consider how you might bring those principles to your user experience. Examine how you could simplify your website, purchasing process, or packaging. A simple design change can make a big difference to your customer.

Brand School gives you the tools to innovate and deliver more of what your ideal customers really crave. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE. 

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“I am a proud graduate of Brand School! I thought I knew about branding before but this course took it to another level. I loved it!” - McKenna Ripley, Graphic Designer

 

Valentine Twists For Him and Her

Expressing love can take many forms, but there’s something intimate and long-lasting about putting your passion for your Valentine into words. Here are our picks to help you TWIST your thoughts and feelings into original compositions that your sweetie will cherish of years to come.

Screen Shot 2016-02-05 at 3.23.35 PM Letters to My Love - With this TWIST, you get to say “I Love You” all year long. Letters to My Love  gives you 12 fold-and-mail style letters that use clever prompts making composing a lot easier (“I knew you were the one for me when…”). You fill in the story, seal the envelope and indicate an “open on” date… so the gift of sharing your love continues throughout the year.

 

 

loveletternecklaceLove Letter Necklace - A love letter with a stylish TWIST. This necklace makes your passion timeless and fashion-forward. You engrave the two of your’s initials, plus words of love (1-3 line message up to 12 characters each)  and this enchanting gold plated or sterling silver “letter and envelope” pendant becomes a wearable reminder of your affection.

 

 

throwpillow“Remember When” Throw Pillow - From a fun vacation to a special song, TWIST your favorite memories to create this one-of-a-kind pillow that’s always there to cuddle up with.

 

 

 

ticket bookJust the Ticket, Ticket Stub Organizer - Remember your favorite concert together, special event, shows, sporting events, airline flight or amusement park visit?  With this TWIST you can preserve your memories and share your reflections of them with this handsome ticket stub organizer!

 

 

 

Screen Shot 2016-02-05 at 3.46.28 PM Love is Art Kit - There’s nothing like sharing a new experience together to ignite your passion. How about putting your passion down on canvas together? Fine artist Jeremy Brown’s TWIST gives you everything you need to capture the beauty of your connection in his Love is Art Kit. So, hang up the “do not disturb” sign, take out your paintbrushes and create a visual celebration that will last for years to come.

 

 

Support your sweetie in growing their business. Are they an entrepreneur, small business owner, artist, performer, or freelancer? Here’s a way to help them be more successful doing something they love. Brand School is our highly effective, premier branding program that provides the tools, framework and insight to build a stronger personal or business brand. Receive more information about the next session and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

 

Getting Back to Basics for Your Business: The ABCs of Branding

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Today’s business environment, fueled by continued innovation and advances in technology – is constantly changing and evolving. But the more things change, the more the basics of branding stay the same. Whether you are just starting out on your branding journey, or have a well-established business, everyone can use a refresher to get ahead in today’s competitive markets.

At Brand School we are big believers in starting with and sticking to the basics, and once you have them down, revisiting them from time to time to keep your branding goals fresh. By following the ABCs of Branding you can build a stronger, more profitable business:

A – AIM FOR A SPECIFIC TARGET; DON’T TRY TO REACH EVERYONE.

The biggest mistake that businesses make is they try to reach every body and they end up connecting with nobody. It may sound counter-intuitive, but the narrower your target – the wider your success. Zero-in on a specific type of person and delve deep to know what makes them tick, what keeps them up at night, what’s missing that your product or service can help address?

B – BE YOURSELF – BRING YOUR PERSONAL BRAND TO THE TABLE.

“I’m not a businessman / I’m a business, man!” - Jay-Z

Jay-Z got it right. That’s what personal branding is all about. It’s not only your commercial brand that delivers a message to the marketplace; YOU do, too!   A personal brand is how you tell your story, what makes you unique and it supports your business brand. The more memorable your personal brand is, the more memorable your business may become, too. For example: Richard Branson’s personal brand of having fun and challenging the status quo supports the Virgin promise to shake things up.

C – CONNECT WITH YOUR TARGET ON AN EMOTIONAL LEVEL.

Great brands don’t just help to get things done – they help people feel differently about themselves. Your Brand Promise needs to be more than about functional benefits. You need to really connect emotionally. Starbucks isn’t selling coffee; it’s promising community. Nike is not about running; it’s about achievement. Apple isn’t selling technology; it’s letting our imaginations take flight. Small businesses and entrepreneurs in particular need strong brand promises. Don’t waste your precious dollars with “me-too” marketing. Connect deeper and create loyal fans that will become Brand Ambassadors and help you promote your brand.

In Brand School we give you easy, actionable tools that you can use from day one to boost your brand’s reach. You’ll have access to our team of experts and enjoy the ongoing support and inspiration from an exclusive community of like-minded business owners and entrepreneurs to help you stay on track and bring fresh ideas to market.  Learn more about Brand School and see if your business qualifies for our one-on-one Brand Health Check Strategy Session at BrandSchoolOnline.com

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