Opera With A More Approachable TWIST

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Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong!

The Metropolitan Opera continues its 10-year tradition with a TWIST of live transmission of season openers on multiple screens in Times Square.

Last year viewers were treated to Verdi’s Otello. This year it was Wagner’s Tristan und Isolde, which will also be screened in 100 movie theaters around the world – offering yet another, more affordable way for the brand to broaden its reach.

This might seem like a bad idea of “giving away” content, when it could be purchased at higher prices. But it’s actually a smart strategy of reaching out to new users who might be unfamiliar with opera and intimidated by an unfamiliar experience in the ritzy Metropolitan Operah House.  Plus it creates good will and great publicity.

What products or services could your business offer with the TWIST of being free or available in unexpected venues to widen your reach?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

A Museum With a Take Me Home TWIST

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What’s the cardinal rule at any museum? Don’t touch the artwork! Now the Jewish Museum’s “Take Me (I’m Yours) exhibit TWISTS this convention by engaging visitors as co-creators and encouraging them to take part of the art piece home with them. This changes the actual piece, and it continues to evolve throughout the life of the exhibit.

With the TWIST of give and take this exhibit not only provides visitors a novel, memorable experience but it’s also an opportunity for the museum to rethink it’s role from that of archivist to sharer. This reinforces the Jewish notion of “diaspora” for the artwork- “spreading beyond your homeland” – with a positive TWIST and helps to make a deeper connection with their visitors.

What TWIST could you “give” to your customers that will make them feel more a part of your business?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Trader Joe’s Caring With a Twist

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When we are feeling down or under the weather, we all need some comfort. We love Trader Joe’s packaging TWIST. They use the tissue box packaging to let you know they care and want you to feel better! We love the personal signatures like “love, tissue” that brings the point home.

What will help make your customers feel more loved? Little touch points, like packaging copy, are a great way to ad a little delight to their day – and keep you fondly on their next shopping list.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Twisting Personal Branding: Tone, Twitter and Trouble

adeleThough your business’s semblance is essential to your success, don’t forget to pay attention to how you present yourself. Your personal brand shows the public who you are as a company, as well as a person. What’s your TWIST? Are you bubbly and lighthearted? Are you serious and driven? Do you want to appear approachable? These are questions you may want to ask yourself before entering the public eye.

Many businesses have a distinctive presence when it comes to their brand, so much so that it feels more like a personal brand. A prime example is the British juice and smoothie company, Innocent Drinks. As the name implies, this brand maintains an innocent, almost comical appearance on its social media platforms. Innocent Drinks wrote on Twitter, “Scientists * say buying our smoothies for half price…makes you 67% more attractive.” The company then followed up with, “ * Scientists may be imaginary.” With both messages, Innocent Drinks reiterates its twist – its humorous tone – displaying a consistent personal brand. Many consumers, especially the younger demographic, have applauded this personal branding, leading to a strong social media fan base. Because of its successful personal branding, Innocent Drinks makes sure the public remembers its products, as well as the company as a whole.

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Personal branding is just as important, if not more important, for individuals as it is for businesses. Celebrities have a large presence on social media, especially on Twitter. The Twitter platform permits celebrities to quickly  communicate directly with their fans. This is why celebrities often flock to Twitter when problems arise that they want to address in a timely fashion.

Not all business ventures will go off without a hitch and nobody is perfect, not even celebrities. The manner in which you respond to errors and setbacks is crucial to how you and your business, are viewed. When things go wrong in a celebrity’s career, they often follow one of two paths to address it: laugh it off or become utterly serious. The path they choose reflects on both their personal and business brand.

Besides her beautiful voice, Grammy award-winning artist Adele is known for her humor which has become a defining personal brand twist. She is also known for not caring what others, like the media, think about her choices and her lifestyle. This is Adele’s personal brand, and it works for her. When parts of her performance at the 2016 Grammy Awards seemed uncharacteristically out of tune, Adele took to the social media platform to explain the story behind the problem. She tweeted, “The piano mics fell on to the piano strings, that’s what the guitar sound was. It made it sound out of tune. Shit happens…” She then followed with, “Because of it though… I’m treating myself to an In-N-Out. So maybe it was worth it.” Adele was consistent with expressing her humorous and relaxed personality when her performance did not go as planned. Her personal brand stayed intact, and her fans appreciated it.

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But not all celebrities will remain calm, cool, and collected when they run into obstacles – and this can have an impact on their personal brand. Laura Benanti is a Tony Award-winner for her portrayal of Louise in Gypsy and a five-time Tony nominee. Like Adele, Benanti is known for her humor, especially in her frequent tweets. But Benanti’s personal brand veered from funny to ferocious when her husband encountered a seating mix up on a flight.

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She called out United Airlines, tweeting, “Hey United, the garbage can of the skies, if you book an aisle seat across the country you should get that seat. Not the MIDDLE,” to which United Airlines responded, “Hey, Laura. We know seat changes can be a drag. DM us your confirmation number if you’d like assistance.” After Benanti attacked the airline again (later deleting her tweet), United Airlines answered, “We know this is frustrating, however we do state in our Contract of Carriage that seat assignments are never guaranteed.”

Benanti’s personal brand shifted drastically when everything did not go as planned revealing a brand-inconsistent demeanor.  To her, United Airlines was the villain. In the public’s eyes, Benanti became the villain. The sudden change in her personal brand away from humor made her appear unapproachable.

Clearly, finding your personal brand twist is important. The tone you set for yourself and your company shows the public who you are, what you stand for, and how you stand out. When things go wrong, stay consistent with your brand’s tone and handle the situation in keeping with your brand.

About the author:

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Justin Cohen is a rising senior at Dobbs Ferry High School. An International Baccalaureate Diploma Candidate, Justin hopes to pursue a career in advertising. He is happy to be a part of the BrandTwist team!  You can reach Justin on Twitter at @justcohen18 and via email at justcohen18@gmail.com.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Pokemon GO: Gaming With a TWIST

Next time you see a group of teenagers glued to their phones in public, do not assume they are on Instagram or Snapchat. Rather, they traveled to this specific location to replenish their supply of Pokeballs at what is called a Pokestop. That’s right. They are engulfed in the world of Pokemon GO, the smartphone application with a TWIST that is sweeping the nation.

As a rising high school senior, I have many friends who have been involved in the Pokemon franchise as long as I can remember. They would wait on the long lines at Gamestop and Best Buy for the release of each Pokemon installment. However, the game has never garnered my interest until now, with Niantic’s release of Pokemon GO.

In Pokemon games, you are thrown into a new world where wild creatures, named Pokemon, run free with special powers. A professor, an avid Pokemon researcher, asks you to catch different kinds of Pokemon and bring them back to him for his nonstop research. All the way, you battle other Pokemon “trainers” and level up.

Pokemon GO has a new TWIST: it incorporates the concept of augmented reality. The world we live in is merged with the Pokemon world, enhancing the reality we see day to day. This is quite different from virtual reality, where you are fully immersed in a new environment. While virtual reality simulates your physical presence in a new atmosphere and synthetically creates a sensory experience, augmented reality simply brings artificial aspects into the world we live in. Never has an augmented reality experience been so accessible before the release of Pokemon GO.

Pokemon GO’s other TWIST is its use of physical activity. In order to successfully play the game, you must be active. The app forces you to walk to new locations to make Pokemon appear, battle other players, and replenish your training supplies. In some cases, you must walk a certain distance, often between 2 and 5 kilometers, to activate certain aspects of the game.

Unfortunately, your supply of Pokeballs is limited. It is a devastating feeling to be without these red and white spheres, as they are essential for gameplay. The Niantic team found a way to incorporate physical activity with the replenishing of Pokeballs with the creation of Pokestops. These locations, usually found at landmarks, allow you to replenish your Pokemon tools every five minutes. You must be at this location for the Pokestop to be activated. Your local church, park, or memorial just may be a Pokestop! The concept of Pokestops works great for city dwellers, where there are multiple Pokestops on every block. Pokestops are much more scarce in rural areas, where players must travel half an hour to encounter one of these necessary locations.

Once you have enough higher-level Pokemon, you can go to locations with Pokemon gyms. These locations, also found at local landmarks, enable you to battle other players. Each Pokemon you catch is equipped with different attack  s and health levels. The higher your Pokemon’s combat power, the better equipped it is for battles. If you are successful in beating the players in the gym, you then take over that gym, leading to many rewards. If you are unsuccessful, your Pokemon loses health. If it tragically loses all of its health points, it must be revived. You can do this by gaining revive tools at your local Pokestop.

Many workers at notable locations, where Pokestops and gyms are located, are in favor of Pokemon GO. Philadelphia park rangers welcome the game, as it draws a younger crowd to the city’s landmarks. The rangers hope that, once players arrive, they will look up from their smartphones and take in their surroundings. In contrast, other famous locations, like the Arlington National Cemetery and the United States Holocaust Memorial Museum, have different policies. These national treasures have asked Pokemon GO players to turn the game, and their phones, off out of respect.

Pokemon GO is revolutionary, and it is exerting a clear influence on teenagers, as well as twenty-somethings who have followed Pokemon since its initial release in 1996. Its TWISTS, augmented reality and physical activity, make the game unlike any application on the market today. If your children have not downloaded Pokemon GO yet, it is only a matter of time before the game takes over their lives.

How exactly does the game work? Essentially, when you open the app, your smartphone’s screen becomes a map of your surroundings, showing you streets, bodies of water, and more. When moving, different Pokemon creatures will often appear in your path. Once you click on the Pokemon you wish to capture, your smartphone’s camera is activated. The Pokemon is right in front of you! Swipe the Pokeball at the bottom of your screen to toss it at the Pokemon. With proper aim, the Pokeball will engulf the creature, adding it to your inventory.

Some Pokemon are rarer than others, making them harder to catch once found. The female Nidoran in the image to the right has a measly combat power of 10, making it a very common Pokemon that is easy to catch. Meanwhile, there are Pokemon with combat powers that exceed 1000.  It is rumored that the more notable your location, the more notable the Pokemon you will encounter. You are more likely to find a rare Pikachu at the Eiffel Tower than you will in a rural Idaho potato farm. The rarest Pokemon that I have caught (so far) is a Venomoth with a combat power of 290 – not too shabby for a novice Pokemon player.

Think about ways you can TWIST to involve your customer more. There are easy-to-build app programs, loyalty apps, even the classic Bingo card or a “Find the star” on a receipt could make a more lasting impression on your market.

 About the author:

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Justin Cohen is a rising senior at Dobbs Ferry High School. An International Baccalaureate Diploma Candidate, Justin hopes to pursue a career in advertising. He is happy to be a part of the BrandTwist team!  You can reach Justin on Twitter at @justcohen18 and via email at justcohen18@gmail.com.

 

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Brand Twisting on Creative Warriors Podcast

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Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”, shares branding and business-building tips to help your business and brand stand out on Creative Warriors Podcast with host Jeffrey Shaw.

Highlights:

  • Your brand is your business
  • Taking off your brand Blinders
  • 3 Pillars to create lasting impact
  • Leveraging industries outside your category
  • The importance of a Brand Audit

Creative Warriors is dedicated to serving and supporting service-based professionals who are in business marketing themselves and their talent. To make the journey more joyous and the path more profitable. Their tagline: Create. Serve. Be Prosperous.  Check out their site for more helpful resources, podcasts, and courses.

To listen to Jeffrey and Julie’s discussion, click here: Episode 180 – Julie Cottineau

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Branding Twists from Julie Cottineau on KGO Radio with DreX

julie-on-kgoJulie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”, on KGO 810 Radio, San Fransisco with DreX, talking branding and business-building tips and takeaways for the business owner, non-profit and entrepreneur.

LISTEN to the entire interview:

WATCH  VIDEO SEGMENTS of the Interview:

Segment #1 – How Julie started TWISTING. The Pokemon trend, augmented reality and how you can make it work for your business. How branding is invaluable for small businesses.


Segment #2 – Personal branding, icons, lessons learned from the campaign and brands of Donald Trump and Hillary Clinton, how brand touch points work, how to find inspiration even if you’re just a numbers person, how failure can help you.

Segment #3 – Branding tips for women, perfectionism, working effectively with a team, personal branding as it relates to your business, using twists to help your business stand out, and help you make better business decisions, finding inspiration from other brands.

Segment #4 – Looking beyond what a product is to what it offers, reflections on the San Francisco brand, focusing on specific characteristics of your customer, customer service to differentiate your brand, social media marketing, how narrowing your marketing/branding focus will expand your reach, stay away from “me too” marketing.

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Twist Your Brand – Grow Your Business

BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson’s Virgin, author of “TWIST: How Fresh Perspectives Build Breakthrough Brands” and Westchester, NY resident is a guest on the Business Council of Westchesters “Westchester Means Business”, radio program on WVOX. The Council’s Executive Vice President & COO, John Ravitz, conducted the interview. This session is full of takeaways on the fundamentals of branding for the small business owner and non-profit, how entrepreneurs can TWIST with larger brands to boost their own marketing, innovation and branding, and how working at Virgin inspired Julie’s own entrepreneurial journey.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

CNN’s Passion to Portfolio with BrandTwist’s Julie Cottineau

 

So excited and grateful that CNN International has covered BrandTwist in this Passion to Portfolio piece.  Comments and inquiries from around the world have been coming it! if you missed it catch it here!

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

 

Twist Your Brand – Grow Your Business. Branding with Julie Cottineau

 

TWIST Your Brand – Grow Your Business from Julie Cottineau on Vimeo.

BrandTwist and BrandSchoolOnline.com Founder & CEO, former VP of Brand for Richard Branson’s Virgin, author of “TWIST: How Fresh Perspectives Build Breakthrough Brands” and Westchester, NY resident is a guest on the The Business Council of Westchester‘s “Westchester Means Business”, radio program on WVOX. The Council’s Executive Vice President & COO, John Ravitz, conducted the interview. This session is full of takeaways on the fundamentals of branding for the small business owner and non-profit, how entrepreneurs can TWIST with larger brands to boost their own marketing, innovation and branding, and how working at Virgin inspired Julie’s own entrepreneurial journey.

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

TWISTING to Help Causes Succeed on Selfish Giving Podcast

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BrandTwist Founder & CEO, Founderj of BrandSchoolOnline.com and author to “TWIST: How Fresh Perspectives Build Breakthrough Brands” is the featured guest on CauseTalk Radio, with Joe Waters.  Visit the Selfish Giving website to learn more about how nonprofits & businesses can raise money & make money with win-win partnerships that change the world. – See more and hear the whole discussion HERE.

Highlights from the show include:

  • Julie’s career path to branding expert, including her unacknowledged invention of the Pet Rock and a stint with Sir Richard Branson.
  • How Julie defines Brand and a Brand Twist.
  • When is it appropriate for organizations to Twist? And why it’s okay to turn off some people!
  • How you find your twist in the marketplace by looking both within your own brand story and outside your industry.
  • The importance of failing harder and developing focus when it comes to brand development.
  • The incredible opportunity nonprofits and businesses have to promote themselves and build their brands.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

TWIST Your Elevator Pitch to Stand Out

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I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the landscape: life coaches, career coaches, purpose coaches, coaches for coaches… so how would I stand out? It was time to hone my elevator pitch, add a TWIST that would distinguish me from other coaches and be more compelling. When faced with skepticism or confused stares, how could I succinctly explain to people what I did for a living, and powerfully demonstrate my value in a less-than-two minute pitch?

And then, I happened to notice a TV commercial for a local gym. Actually, it hit me like a ton of bricks (or maybe a dumbbell): I’m like a fitness trainer, but for your job search and career development. What would it look like if I TWISTED my career coaching business with a gym instructor?

  • A fitness trainer guides you but you do the heavy lifting. I provide the guidance and outline the career roadmap, but my clients have to take the action themselves to achieve their professional goals.
  • A fitness trainer helps you to be fitter and more attractive. I help my clients polish their professional skills and appear more attractive to current bosses and prospective employers alike.
  • A fitness trainer boosts your confidence. I empower my clients to impress their colleagues at the next big meeting, or crush that important company-wide presentation, or ace their next job interview.
  • A fitness trainer helps you increase your speed and agility. I help my clients achieve their professional goals more efficiently, with less time spent on excuses and more time spent on action; I provide critical support and guidance to accelerate career progress and overcome past hurdles.
  • A fitness trainer is a waste of money if you’re not ready to hustle. I only work with clients who want to improve on their weaknesses and are willing to put in the work on a regular basis. Whether they want to level-up in their current company or switch careers entirely, the path to success often requires weeks or months of effort. It doesn’t happen overnight.

So, much like a fitness instructor, I provide a strategic mix of support and heavy-duty accountability, with a kick in the rear when it’s needed most. Now my elevator pitch has the TWIST to help my business get remembered, “Take a gym instructor and TWIST it with business goals and you have a career coach.”

About the author:

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David Wiacek is a NY-based, globally-minded career coach and copywriter. He helps squash his clients’ fears and brings back wonder into their professional lives. He also crafts catchy copy for businesses—both in print and online. Check out his work at davidthefixer.com

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Teaching the Twist – Quick Twist Video #11

 

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Branding is something you do every day, every minute to connect with your audience and ultimately create a more powerful and profitable business.  Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, discusses the inextricable link between brand and business strategy.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” - Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

How to Twist Outside the Box This Father’s Day

Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is, finding a gift that’s thoughtful and that he might actually use is always tricky. It’s easy to find yourself slipping into the traditional last minute habit of buying him yet another tie, but this year, try stepping up your Father’s Day gift game by taking a generic gift idea and adding a TWIST that is sure to secure your spot as the favorite child.

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For the runner: 2015-2016 has certainly been the year for workout technology. New gadgets promising a better workout have flooded the market, but what makes one fancy pedometer better than another? A good twist to give your father is the Garmin Forerunner 620 GPS Running Watch. The twist for this watch is that it, unlike some of the big name fitness monitors, is built specifically for runners and not only records your progress every run, but gives you advice on what more you are capable of doing in the future to help you continue to improve.

 

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For the handy-man: A crafty guy who loves DIY projects needs way more than just your basic hammer and nails to really be able to build something special. But a complete tool box can be very expensive. A great twist on this classic gift for a do-it-yourself dad would be the Dremel Oscillating Tool Kit. This single tool has over 30 different functions your father can try out on his next project without taking up too much space.

 

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For the foodie: Instead of getting your food-loving dad some more pots and pans, spend a Saturday with him at the Smorgasburg Food Festival in Brooklyn! The vendors at this outdoor festival specialize in twisting classic foods into new, unique creations such as the ramen burger (which features ramen noodles as the buns for a classic burger) or a hotdog from Asia dog (a hot dog with asian inspired toppings such as Japanese curry or asian sesame slaw.) All of these vendors twisting their food will be sure to wow and inspire your father, plus he will get to spend the day with you!

 

Screen Shot 2016-06-06 at 3.40.42 PMFor the outdoorsman: For activities like camping, conserving space and versatility are key functions when deciding what to bring on the trail. Rather than just getting your dad some more fishing line, try the Alex water bottle. The twist for this bottle is that it, literally, twists open and turns into a bowl that you can eat out. The bottle opening also helps make cleaning it easy. This gift is something your father can bring along and use anywhere without weighing down his backpack.

 

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For the entrepreneur: If your father has his own business, help give his brand a boost this father’s day by giving him TWIST: How Fresh Perspectives Build Breakthrough Brands, The book is sure to help your dad learn the in’s and out’s of twisting himself and gain tools to make his personal brand even better. He’ll learn how to take off his “brand blinders” and look outside his category to make his business stand out and thrive in this competitive market, which will certainly help make this father’s day memorable for him.

 

About the Author:

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Kate Gouran is working as an intern at BrandTwist for this month. She is a high school senior from Hastings-on-Hudson and will be graduating from Hastings high school in June. She is very excited to be attending Tulane University in the fall and she plans on double majoring in marketing and musical theater.

 

 

Interested in guest blogging for BrandTwist? Contact jamie@brandtwist.com.

An Airport TWIST Makes Wait Time More Fun

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Today’s traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty salons and gyms, to designer brands, fine dining and entertainment – but every airport is different and most travelers are not aware of what’s available. Flyinstyle app solves this problem with a TWIST. It’s an interactive consumer app that connects you to all the concessions and goodies an airport has to offer- plus bonuses and discounts.

Says Flyinstyle Founder & CEO Amanda Anthony, “Our aim is to improve the airport experience, enhance communication between consumers and airports/airlines/brands/concessionaires…” *

Anthony saw that there were few options available to let travelers know about brands, products and retailers at airports. Thinking, “We could use an app for that” * she set out to create Flyinstyle, a personal shopper/travel airport guide available right on your mobile device. It allows retailers to directly connect and engage with travelers, offers special deals and discounts, has a blog giving travel tips and news, and users can share their first-hand airport stories.


Flyinstyle app is a TWIST that makes it easier for airport businesses to reach consumers and for consumers to get more enjoyment from airport travel. What TWIST would make it easier for your customer to enjoy your product or service. Is there a missing piece preventing you from getting the word out to your customer?

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

* The Moodie Interview

It’s time to Twist – Quick Twist Video #10

 

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There’s never been a more exciting time to be a brander – or a more challenging time. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, shares the importance of strong brands in today’s crowded and ever-changing brandscape.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.” - Laura Winston, attorney, Kim Winston LLP

Toys With A Life Saving Twist

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Organ donation can be an uncomfortable topic and for some countries, like Japan, it is a particularly sensitive area and rarely discussed. This gap in awareness means that many do not receive life-saving donations – and children, in particular suffer from a shortage of donors more than most of the population. Second Life Toys is an organization in Japan that’s using a clever and endearing TWIST to raise awareness about organ donation for children.

They take donations of loved but no longer needed, injured, used plush toys and perform “transplants”, making them whole again. This campaign not only raises awareness in general, but also helps children gain a better understanding about transplants in a way that they can instantly relate to, with the comfort of new-found toy friend.

When you become a “donor” and donate your own unwanted stuffed toys you’ll receive a letter of thanks from the “recipient” telling you how your donation has helped them.

Second Life Toys took a painful, taboo topic and TWISTED with a beautifully simple idea – re-furbish donated toys to explain and promote organ donation – to make a big impact and lessen the information gap.

Is there an information gap preventing your customer from understanding what your business or non profit has to offer? What beautifully simple item could you TWIST with that would make your customer feel more at ease?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

You Are Your Twist – Quick Twist Video #7

 

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Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how your personal brand gives people a reason to choose your business and why this is a critical asset for a small business or solo practitioner.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” - Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

New Twists on Playing With Your Pets

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There are many times when we have to leave our beloved pets home alone, bored and often anxious. We love our pets and want to take good care of them but day care boarding, pet walkers and sitters require advanced vetting, scheduling and are costly. What loving pet owners need is a TWIST that’s convenient and affordable to help monitor, interact with and entertain their pets while away from home. Welcome Petcube and PlayDate, two new pet care innovations that twist high-tech and mobile know-how into fun pet sitting solutions.

Petcube gives you the ability to monitor and interact with your pet from your mobile device using streaming video, a two-way audio stream and speaker, motion and sound detection, and a laser for added game-time fun. It also serves as a room monitor, providing an extra dose of home security. Even if you don’t own a pet, but are a pet lover – you can join the Petcube community. When you download the app you can interact and play with other’s pets or shelter pets.

With PlayDate you can actually play fetch with your pet by operating a rolling smart ball that you control from your mobile device. You can watch, record video and capture pictures of your pet interacting with the ball. There’s a microphone and speaker so you can hear one another, and a squeaker for added fun. Everything your dog or cat needs to be entertained and for you to feel reassured.

Pletcube’s and PlayDate’s developers took an old problem and looked at it from a new angle – They TWISTED high tech with warm and fuzzy to create solutions that every pet owner can use. How could you twist with a bit of readily available technology to solve a problem your customer’s facing?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

A Switch With a Twist

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Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent it. Have you ever found yourself confused with which light switch is which? In your home? In someone else’s home? In your new home? At work? SwitchID solves this problem with unique visual TWIST.

The old fashioned way was often taking a marker and labeling switches, taping up little notes or putting up stickers to help remember or let guests know which is which switch. But they rub off, wear out or leave a sticky mess behind.

SwitchID is a simple, safe, and easy solution that shows you which switch is which with self-adhering badges that use universal iconography for instant recognition. They’re durable, easy to clean and even come in a glow-in-the-dark option for added safety. They’ll stay on your switch plate until you decide to remove them.

SwitchID was created by Matthias Bollmus and John Schlick both of whom started Napkin Innovations, L.L.C, a think tank for new consumer ideas. Their mission statement: “We are trying to capture the every-day problems and see if there is an opportunity to tackle those through innovative solutions.”

Bollmus and Schlick took action on a simple idea that could solve a pesky problem and TWISTED to find a better way. Just because an idea seems too simple to be good, doesn’t mean it isn’t.

What simple TWIST could make your customer’s life a little easier?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.