A Sipping Selfie TWIST

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 Selfies are how Millennials share their lives – and normally this is a “commercial free” zone – but how can brands add just the right meaningful and useful TWIST to become a part of their story?

Here’s an innovative selfie TWIST from Coca-Cola Israel for the Coca-Cola Summer Love campaign, Israel’s largest outdoor brand event. Coca-Cola noticed that their consumers were taking a lot of photos, but not photos that included their product. So they came up with a selfie picture- taking bottle. The drinker tips the bottle up to 70-degree angle it snaps a photo, that shows the bottle and consumer taking a sip. These photos can be shared on Coca-Cola’s Snapchat, Facebook and Instagram accounts. Users can tag themselves and friends to spread the news of the event.

Look for TWISTS that bring customers deeper into the experience of your brand and inspire them to share and help keep your product, service or business on the social radar.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

A Tasty Tiffany Eye-Worthy TWIST

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Tech-savvy Generation Z’s and Millennials’ use social media to communicate and spread the word about what excites them, what they enjoy and brands they love. If a brand wants to get noticed, providing an “eye-worthy” TWIST is key to making it into Pinterest, Facebook, Twitter and Instagram. Restaurants have learned this as gastronomy is becoming a favorite way for GenZ’s and Millenial’s to spend their money. Some restaurants have redesigned interiors and services to be more “Instagram-friendly”.  Some offer discounts in return for social media reviews or limited-time specials, like this eye-catching TWIST: The Peninsula Bangkok hotel TWISTED with Tiffany’s to create a Tiffany Afternoon Tea that includes handcrafted, jeweled, sweet delicacies inspired by the Tiffany brand’s jewelry and iconic blue box.

Says Wanda Pogue, chief strategy officer at Saatchi & Saatchi New York, in Luxury Daily, “… From a ‘grammed brunch with friends to a Cronut that they waited an hour in line for, they get a great story to share and an emotional payoff that is as big, if not bigger than what traditional luxury goods provide  – but without the big financial investment.”

Are you offering your customer’s “word of eye” enticements to help spread the word about your brand or business?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Heels with an Adaptable TWIST

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Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office or in the car… it’s cumbersome and inconvenient. What we need is a footwear TWIST that liberates our choices… and that’s exactly what French shoe designer Tanya Heath has done. They’ve TWISTED to create one shoe with interchangeable heel options, giving the wearer control and the freedom of choice.

They provide one pair of shoes, with multiple, snap-on, heel height options. The shoes and heels are sold separately-and the extra heels fit handily into a handbag. A huge plus for end of the night moments, when you are tired and want to slip into a more comfortable heel.

Tanya Heath literally walked a mile in their target market’s shoes. They weren’t afraid to TWIST outside the (shoe) box and de-construct the traditional product experience to come up with a more user-friendly option.

Sometimes the parts are greater than the whole. Is there something you could de-construct to come up with an innovative solution that makes life easier for your market?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Home Grown Cocktails with a TWIST

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Enjoying a cocktail is nothing new. Neither is having an herb garden. But TWIST them together and you get Grow Cocktails, an innovative addition to a do-it-yourselfer’s happy hour.

Grow Cocktails offers a complete herb garden growing kit – that comes in an egg carton. The clever (and eco-friendly) packaging makes this product really stand out.

The sassy messages, “Grow happiness in small spaces” and “Relax. Enjoy. Be Happy” reinforce their brand promise of delivering an easy-going and fun experience from sowing the seeds to sipping the cocktails. They also have Grow Pizza, Grow Salsa and Foodie Garden in a box if you want a snack to go-with.

What two experiences can you TWIST together to surprise and delight your customer?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Elder Care with a TWIST

GRANNYPODFamilies with elderly relatives who need constant caregiving have few options when it comes to long-term housing. Assisted living and nursing homes can be expensive and many older adults want to maintain some independence and stay close to their families. Enter N2Care’s innovative TWIST to address a growing need, the MEDCottage, a.k.a: “The Granny Pod”.

The MedCottage TWISTS an RV mobile home with a hospital room.
“Our products offer families the ability to directly participate in the recovery, rehabilitation and extended care of the people they love.”
These are mobile, modular dwellings that can be temporarily placed on a caregiver’s property. There are three designs to select from. One is designed to fit into an
existing garage. Another is designed on an RV platform and the third comes as a kit you or a contractor assembles. Each is handicapped accessible, comes equipped with safety rails, first aid kit, defbrillator machine, lighted floorboards, floor sensors, a computer virtual companion, and video cameras that alert the family if something goes wrong.

AARP says 25 million Americans need to take care of their elderly parents. N2Care recognized the growing need of this target population and created a win/win concept that allows great care and more independence for older Americans.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Talking Brand and Entrepreneur TWISTS with Steve Blank

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Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School’s “Entrepreneurs are Everywhere” show on Channel 111 on SiriusXM Radio. LISTEN TO A REPLAY HERE.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

A TWIST On Personal Shopping

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Shopping can be a frustrating and draining experience: sifting through racks and racks of clothes and accessories, and once we get home and try our purchases on only to find they’re not as right as we thought they were back in the store – then taking time to go back and return. What if we could have our own personal shopping TWIST right in our own home – a wardrobe concierge at our fingertips? Now, we can. Stitch Fix offers men and women a personalized shopping service, with free shipping both ways and no membership required.

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Customers fill out a questionnaire to create their unique style profile that a personal stylist works with. Their stylist hand-selects 5 pieces of clothing that are mailed direct to your door. You keep what you like and return what you don’t want. As and added TWIST, each Fix comes with a personal note from your stylist suggesting how the pieces can be combined with other items in your wardrobe and at least one item specifically chosen to broaden your personal style horizons.

Stitch Fix TWISTED to create a new, more affordable “Personal Shopper” to make their customer’s lives easier. What could your business do to create a more individualized, customized product or service for your target?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Packaging With a Loving TWIST

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Yogurt is centuries old… and it’s received every spin imaginable to make it more user-friendly and accessible from individual serving sizes to flavors and toppings – and even squeeze tubes. It’s hard to stand out in this over-saturated market… but Yoplait found a charming, simple TWIST with their new GoGurt Write On! tubes.

Inspired by Back-to-School, but great all year round – this package gives mom’s and dad’s the opportunity to pack a little inspiration and love along with their kid’s lunch boxes. It makes them a central part of the product experience.

What TWIST could you incorporate to brighten your customer’s day and make it easier for them to feel a personal connection with your brand?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Opera With A More Approachable TWIST

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Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong!

The Metropolitan Opera continues its 10-year tradition with a TWIST of live transmission of season openers on multiple screens in Times Square.

Last year viewers were treated to Verdi’s Otello. This year it was Wagner’s Tristan und Isolde, which will also be screened in 100 movie theaters around the world – offering yet another, more affordable way for the brand to broaden its reach.

This might seem like a bad idea of “giving away” content, when it could be purchased at higher prices. But it’s actually a smart strategy of reaching out to new users who might be unfamiliar with opera and intimidated by an unfamiliar experience in the ritzy Metropolitan Operah House.  Plus it creates good will and great publicity.

What products or services could your business offer with the TWIST of being free or available in unexpected venues to widen your reach?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

A Museum With a Take Me Home TWIST

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What’s the cardinal rule at any museum? Don’t touch the artwork! Now the Jewish Museum’s “Take Me (I’m Yours) exhibit TWISTS this convention by engaging visitors as co-creators and encouraging them to take part of the art piece home with them. This changes the actual piece, and it continues to evolve throughout the life of the exhibit.

With the TWIST of give and take this exhibit not only provides visitors a novel, memorable experience but it’s also an opportunity for the museum to rethink it’s role from that of archivist to sharer. This reinforces the Jewish notion of “diaspora” for the artwork- “spreading beyond your homeland” – with a positive TWIST and helps to make a deeper connection with their visitors.

What TWIST could you “give” to your customers that will make them feel more a part of your business?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Trader Joe’s Caring With a Twist

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When we are feeling down or under the weather, we all need some comfort. We love Trader Joe’s packaging TWIST. They use the tissue box packaging to let you know they care and want you to feel better! We love the personal signatures like “love, tissue” that brings the point home.

What will help make your customers feel more loved? Little touch points, like packaging copy, are a great way to ad a little delight to their day – and keep you fondly on their next shopping list.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Twisting Personal Branding: Tone, Twitter and Trouble

adeleThough your business’s semblance is essential to your success, don’t forget to pay attention to how you present yourself. Your personal brand shows the public who you are as a company, as well as a person. What’s your TWIST? Are you bubbly and lighthearted? Are you serious and driven? Do you want to appear approachable? These are questions you may want to ask yourself before entering the public eye.

Many businesses have a distinctive presence when it comes to their brand, so much so that it feels more like a personal brand. A prime example is the British juice and smoothie company, Innocent Drinks. As the name implies, this brand maintains an innocent, almost comical appearance on its social media platforms. Innocent Drinks wrote on Twitter, “Scientists * say buying our smoothies for half price…makes you 67% more attractive.” The company then followed up with, “ * Scientists may be imaginary.” With both messages, Innocent Drinks reiterates its twist – its humorous tone – displaying a consistent personal brand. Many consumers, especially the younger demographic, have applauded this personal branding, leading to a strong social media fan base. Because of its successful personal branding, Innocent Drinks makes sure the public remembers its products, as well as the company as a whole.

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Personal branding is just as important, if not more important, for individuals as it is for businesses. Celebrities have a large presence on social media, especially on Twitter. The Twitter platform permits celebrities to quickly  communicate directly with their fans. This is why celebrities often flock to Twitter when problems arise that they want to address in a timely fashion.

Not all business ventures will go off without a hitch and nobody is perfect, not even celebrities. The manner in which you respond to errors and setbacks is crucial to how you and your business, are viewed. When things go wrong in a celebrity’s career, they often follow one of two paths to address it: laugh it off or become utterly serious. The path they choose reflects on both their personal and business brand.

Besides her beautiful voice, Grammy award-winning artist Adele is known for her humor which has become a defining personal brand twist. She is also known for not caring what others, like the media, think about her choices and her lifestyle. This is Adele’s personal brand, and it works for her. When parts of her performance at the 2016 Grammy Awards seemed uncharacteristically out of tune, Adele took to the social media platform to explain the story behind the problem. She tweeted, “The piano mics fell on to the piano strings, that’s what the guitar sound was. It made it sound out of tune. Shit happens…” She then followed with, “Because of it though… I’m treating myself to an In-N-Out. So maybe it was worth it.” Adele was consistent with expressing her humorous and relaxed personality when her performance did not go as planned. Her personal brand stayed intact, and her fans appreciated it.

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But not all celebrities will remain calm, cool, and collected when they run into obstacles – and this can have an impact on their personal brand. Laura Benanti is a Tony Award-winner for her portrayal of Louise in Gypsy and a five-time Tony nominee. Like Adele, Benanti is known for her humor, especially in her frequent tweets. But Benanti’s personal brand veered from funny to ferocious when her husband encountered a seating mix up on a flight.

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She called out United Airlines, tweeting, “Hey United, the garbage can of the skies, if you book an aisle seat across the country you should get that seat. Not the MIDDLE,” to which United Airlines responded, “Hey, Laura. We know seat changes can be a drag. DM us your confirmation number if you’d like assistance.” After Benanti attacked the airline again (later deleting her tweet), United Airlines answered, “We know this is frustrating, however we do state in our Contract of Carriage that seat assignments are never guaranteed.”

Benanti’s personal brand shifted drastically when everything did not go as planned revealing a brand-inconsistent demeanor.  To her, United Airlines was the villain. In the public’s eyes, Benanti became the villain. The sudden change in her personal brand away from humor made her appear unapproachable.

Clearly, finding your personal brand twist is important. The tone you set for yourself and your company shows the public who you are, what you stand for, and how you stand out. When things go wrong, stay consistent with your brand’s tone and handle the situation in keeping with your brand.

About the author:

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Justin Cohen is a rising senior at Dobbs Ferry High School. An International Baccalaureate Diploma Candidate, Justin hopes to pursue a career in advertising. He is happy to be a part of the BrandTwist team!  You can reach Justin on Twitter at @justcohen18 and via email at justcohen18@gmail.com.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Pokemon GO: Gaming With a TWIST

Next time you see a group of teenagers glued to their phones in public, do not assume they are on Instagram or Snapchat. Rather, they traveled to this specific location to replenish their supply of Pokeballs at what is called a Pokestop. That’s right. They are engulfed in the world of Pokemon GO, the smartphone application with a TWIST that is sweeping the nation.

As a rising high school senior, I have many friends who have been involved in the Pokemon franchise as long as I can remember. They would wait on the long lines at Gamestop and Best Buy for the release of each Pokemon installment. However, the game has never garnered my interest until now, with Niantic’s release of Pokemon GO.

In Pokemon games, you are thrown into a new world where wild creatures, named Pokemon, run free with special powers. A professor, an avid Pokemon researcher, asks you to catch different kinds of Pokemon and bring them back to him for his nonstop research. All the way, you battle other Pokemon “trainers” and level up.

Pokemon GO has a new TWIST: it incorporates the concept of augmented reality. The world we live in is merged with the Pokemon world, enhancing the reality we see day to day. This is quite different from virtual reality, where you are fully immersed in a new environment. While virtual reality simulates your physical presence in a new atmosphere and synthetically creates a sensory experience, augmented reality simply brings artificial aspects into the world we live in. Never has an augmented reality experience been so accessible before the release of Pokemon GO.

Pokemon GO’s other TWIST is its use of physical activity. In order to successfully play the game, you must be active. The app forces you to walk to new locations to make Pokemon appear, battle other players, and replenish your training supplies. In some cases, you must walk a certain distance, often between 2 and 5 kilometers, to activate certain aspects of the game.

Unfortunately, your supply of Pokeballs is limited. It is a devastating feeling to be without these red and white spheres, as they are essential for gameplay. The Niantic team found a way to incorporate physical activity with the replenishing of Pokeballs with the creation of Pokestops. These locations, usually found at landmarks, allow you to replenish your Pokemon tools every five minutes. You must be at this location for the Pokestop to be activated. Your local church, park, or memorial just may be a Pokestop! The concept of Pokestops works great for city dwellers, where there are multiple Pokestops on every block. Pokestops are much more scarce in rural areas, where players must travel half an hour to encounter one of these necessary locations.

Once you have enough higher-level Pokemon, you can go to locations with Pokemon gyms. These locations, also found at local landmarks, enable you to battle other players. Each Pokemon you catch is equipped with different attack  s and health levels. The higher your Pokemon’s combat power, the better equipped it is for battles. If you are successful in beating the players in the gym, you then take over that gym, leading to many rewards. If you are unsuccessful, your Pokemon loses health. If it tragically loses all of its health points, it must be revived. You can do this by gaining revive tools at your local Pokestop.

Many workers at notable locations, where Pokestops and gyms are located, are in favor of Pokemon GO. Philadelphia park rangers welcome the game, as it draws a younger crowd to the city’s landmarks. The rangers hope that, once players arrive, they will look up from their smartphones and take in their surroundings. In contrast, other famous locations, like the Arlington National Cemetery and the United States Holocaust Memorial Museum, have different policies. These national treasures have asked Pokemon GO players to turn the game, and their phones, off out of respect.

Pokemon GO is revolutionary, and it is exerting a clear influence on teenagers, as well as twenty-somethings who have followed Pokemon since its initial release in 1996. Its TWISTS, augmented reality and physical activity, make the game unlike any application on the market today. If your children have not downloaded Pokemon GO yet, it is only a matter of time before the game takes over their lives.

How exactly does the game work? Essentially, when you open the app, your smartphone’s screen becomes a map of your surroundings, showing you streets, bodies of water, and more. When moving, different Pokemon creatures will often appear in your path. Once you click on the Pokemon you wish to capture, your smartphone’s camera is activated. The Pokemon is right in front of you! Swipe the Pokeball at the bottom of your screen to toss it at the Pokemon. With proper aim, the Pokeball will engulf the creature, adding it to your inventory.

Some Pokemon are rarer than others, making them harder to catch once found. The female Nidoran in the image to the right has a measly combat power of 10, making it a very common Pokemon that is easy to catch. Meanwhile, there are Pokemon with combat powers that exceed 1000.  It is rumored that the more notable your location, the more notable the Pokemon you will encounter. You are more likely to find a rare Pikachu at the Eiffel Tower than you will in a rural Idaho potato farm. The rarest Pokemon that I have caught (so far) is a Venomoth with a combat power of 290 – not too shabby for a novice Pokemon player.

Think about ways you can TWIST to involve your customer more. There are easy-to-build app programs, loyalty apps, even the classic Bingo card or a “Find the star” on a receipt could make a more lasting impression on your market.

 About the author:

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Justin Cohen is a rising senior at Dobbs Ferry High School. An International Baccalaureate Diploma Candidate, Justin hopes to pursue a career in advertising. He is happy to be a part of the BrandTwist team!  You can reach Justin on Twitter at @justcohen18 and via email at justcohen18@gmail.com.

 

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Brand Twisting on Creative Warriors Podcast

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Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”, shares branding and business-building tips to help your business and brand stand out on Creative Warriors Podcast with host Jeffrey Shaw.

Highlights:

  • Your brand is your business
  • Taking off your brand Blinders
  • 3 Pillars to create lasting impact
  • Leveraging industries outside your category
  • The importance of a Brand Audit

Creative Warriors is dedicated to serving and supporting service-based professionals who are in business marketing themselves and their talent. To make the journey more joyous and the path more profitable. Their tagline: Create. Serve. Be Prosperous.  Check out their site for more helpful resources, podcasts, and courses.

To listen to Jeffrey and Julie’s discussion, click here: Episode 180 – Julie Cottineau

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Branding Twists from Julie Cottineau on KGO Radio with DreX

julie-on-kgoJulie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”, on KGO 810 Radio, San Fransisco with DreX, talking branding and business-building tips and takeaways for the business owner, non-profit and entrepreneur.

LISTEN to the entire interview:

WATCH  VIDEO SEGMENTS of the Interview:

Segment #1 – How Julie started TWISTING. The Pokemon trend, augmented reality and how you can make it work for your business. How branding is invaluable for small businesses.


Segment #2 – Personal branding, icons, lessons learned from the campaign and brands of Donald Trump and Hillary Clinton, how brand touch points work, how to find inspiration even if you’re just a numbers person, how failure can help you.

Segment #3 – Branding tips for women, perfectionism, working effectively with a team, personal branding as it relates to your business, using twists to help your business stand out, and help you make better business decisions, finding inspiration from other brands.

Segment #4 – Looking beyond what a product is to what it offers, reflections on the San Francisco brand, focusing on specific characteristics of your customer, customer service to differentiate your brand, social media marketing, how narrowing your marketing/branding focus will expand your reach, stay away from “me too” marketing.

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Twist Your Brand – Grow Your Business

BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson’s Virgin, author of “TWIST: How Fresh Perspectives Build Breakthrough Brands” and Westchester, NY resident is a guest on the Business Council of Westchesters “Westchester Means Business”, radio program on WVOX. The Council’s Executive Vice President & COO, John Ravitz, conducted the interview. This session is full of takeaways on the fundamentals of branding for the small business owner and non-profit, how entrepreneurs can TWIST with larger brands to boost their own marketing, innovation and branding, and how working at Virgin inspired Julie’s own entrepreneurial journey.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

CNN’s Passion to Portfolio with BrandTwist’s Julie Cottineau

 

So excited and grateful that CNN International has covered BrandTwist in this Passion to Portfolio piece.  Comments and inquiries from around the world have been coming it! if you missed it catch it here!

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

 

Twist Your Brand – Grow Your Business. Branding with Julie Cottineau

 

TWIST Your Brand – Grow Your Business from Julie Cottineau on Vimeo.

BrandTwist and BrandSchoolOnline.com Founder & CEO, former VP of Brand for Richard Branson’s Virgin, author of “TWIST: How Fresh Perspectives Build Breakthrough Brands” and Westchester, NY resident is a guest on the The Business Council of Westchester‘s “Westchester Means Business”, radio program on WVOX. The Council’s Executive Vice President & COO, John Ravitz, conducted the interview. This session is full of takeaways on the fundamentals of branding for the small business owner and non-profit, how entrepreneurs can TWIST with larger brands to boost their own marketing, innovation and branding, and how working at Virgin inspired Julie’s own entrepreneurial journey.

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

TWISTING to Help Causes Succeed on Selfish Giving Podcast

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BrandTwist Founder & CEO, Founderj of BrandSchoolOnline.com and author to “TWIST: How Fresh Perspectives Build Breakthrough Brands” is the featured guest on CauseTalk Radio, with Joe Waters.  Visit the Selfish Giving website to learn more about how nonprofits & businesses can raise money & make money with win-win partnerships that change the world. – See more and hear the whole discussion HERE.

Highlights from the show include:

  • Julie’s career path to branding expert, including her unacknowledged invention of the Pet Rock and a stint with Sir Richard Branson.
  • How Julie defines Brand and a Brand Twist.
  • When is it appropriate for organizations to Twist? And why it’s okay to turn off some people!
  • How you find your twist in the marketplace by looking both within your own brand story and outside your industry.
  • The importance of failing harder and developing focus when it comes to brand development.
  • The incredible opportunity nonprofits and businesses have to promote themselves and build their brands.

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

TWIST Your Elevator Pitch to Stand Out

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I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the landscape: life coaches, career coaches, purpose coaches, coaches for coaches… so how would I stand out? It was time to hone my elevator pitch, add a TWIST that would distinguish me from other coaches and be more compelling. When faced with skepticism or confused stares, how could I succinctly explain to people what I did for a living, and powerfully demonstrate my value in a less-than-two minute pitch?

And then, I happened to notice a TV commercial for a local gym. Actually, it hit me like a ton of bricks (or maybe a dumbbell): I’m like a fitness trainer, but for your job search and career development. What would it look like if I TWISTED my career coaching business with a gym instructor?

  • A fitness trainer guides you but you do the heavy lifting. I provide the guidance and outline the career roadmap, but my clients have to take the action themselves to achieve their professional goals.
  • A fitness trainer helps you to be fitter and more attractive. I help my clients polish their professional skills and appear more attractive to current bosses and prospective employers alike.
  • A fitness trainer boosts your confidence. I empower my clients to impress their colleagues at the next big meeting, or crush that important company-wide presentation, or ace their next job interview.
  • A fitness trainer helps you increase your speed and agility. I help my clients achieve their professional goals more efficiently, with less time spent on excuses and more time spent on action; I provide critical support and guidance to accelerate career progress and overcome past hurdles.
  • A fitness trainer is a waste of money if you’re not ready to hustle. I only work with clients who want to improve on their weaknesses and are willing to put in the work on a regular basis. Whether they want to level-up in their current company or switch careers entirely, the path to success often requires weeks or months of effort. It doesn’t happen overnight.

So, much like a fitness instructor, I provide a strategic mix of support and heavy-duty accountability, with a kick in the rear when it’s needed most. Now my elevator pitch has the TWIST to help my business get remembered, “Take a gym instructor and TWIST it with business goals and you have a career coach.”

About the author:

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David Wiacek is a NY-based, globally-minded career coach and copywriter. He helps squash his clients’ fears and brings back wonder into their professional lives. He also crafts catchy copy for businesses—both in print and online. Check out his work at davidthefixer.com

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.