This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
Branding is about experiences, but too often we get stuck behind our desks imagining the word through our computer screens instead of really engaging in it. This year, make a commitment to have one new experience every month.
TIP #4: GET OUT AND GO ON A BRAND SAFARI
Brand building doesn’t mean just designing a pretty logo and creating a cool name. It means choosing a bull’s eye target and defining your unique brand promise to connect with your consumers on an emotional level. Bottom line: you need to pay attention to your brand.
And now you can. Brand School is the premier program that takes best practices of beloved brands such as Virgin, Apple, and Zappos and brings them to life in engaging videos, interactive exercises and exclusive access to a private community of other entrepreneurs. To learn more about the next semester of Brand School and receive news about our exclusive discounts for social media friends, sign up for our newsletter HERE.
“Quality information. The value is priceless. I loved every minute of it! I’ve recommended Brand School to industry friends and colleagues.” – Barbara Wanzo, Non-profit Homeowner Services