This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.


Often, we are our own worst enemies. We come up with a fresh idea, then immediately censor it. “What if my boss doesn’t like it?” “What if it fails and I get fired?” This kind of thinking blocks innovation and is actually hindering your productivity and growth, whether you know it or not.

To snap out of the mindset you’re currently in, I encourage you to try this exercise. Start brainstorming new ideas, and make the objective of your brainstorming to think specifically of ones that would get you fired. I’m not talking about spreading company gossip on your Facebook page or throwing up on the CEO at your holiday party (Yikes. Did anyone actually do that?). I’m also definitely not encouraging you to actually get fired; work experience and a 401K is sometimes too valuable to just give up.

I’m talking about creating an idea that deliberately takes you out of your habitual comfort zone. By thinking in this way, going to the extreme opposite of what’s expected, you actually ladder up your thinking. You might just come up with a nugget of an idea that’s pitch-worthy, even brilliant and highly-marketable. Read more on this creative-thinking technique here. 

Check out tip #6 in the series, Fail Harder.



For more actionable strategies, sign up for Brand School, the premier program that  teaches you how to grow your business by growing a stronger brand. From bull’s eye targeting to strategic social media and more – Brand School shares current best practices from Virgin and the world’s best brands  and teaches you how to apply these lessons to your business for greater impact from day one. To receive up to date news of the next semester and special offers for BrandTwist social media friends, sign up for the BrandTwist newsletter HERE

“I learned a lot from Brand School.  It inspired me to think outside the box. I have a much deeper understanding of how to effectively build a brand.” – Mike Sass, Entrepreneur


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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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