This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.


If you take nothing else, from this blog series, please start to change your attitude toward failure. Most of us are terrified of failing at anything, much less our careers and the things we’re most passionate about, but you need to learn to start embracing it. Why? When you’re failing, you’re acting and also learning from whatever you do that doesn’t work. One of the most important lessons I learned at Virgin was from the disastrous launch of Virgin Cola. Richard Branson and others often talk it about the launch within the company as an important learning moment. It showed the Virgin team a valuable lesson: that the brand should focus on experiences and not products, because there is so much more opportunity in an experience to shake things up and delight the consumer. This was an important learning touchpoint, and ultimately saved Virgin millions of company dollars, moving forward.

Bottom line: a failure, especially a big failure, can be more than worth the money lost as long as you take stock of what drove the failure and apply that learning for a stronger brand moving forward. Read more about the power of failure here.

Check out tip #7 in the series, Show, Don’t Tell.


Brand School is the premier program that teaches you how to grow your business by growing a stronger brand. Brand School takes best practices of beloved brands such as Virgin, Apple, and Zappo’s and brings them to life in engaging videos, interactive homework exercises and exclusive access to a private community of other entrepreneurs. Learn more about Brand School HEREAnd to receive updates on the next semester and news of exclusive offers for BrandTwist social media friends, sign up for the BrandTwist newsletter.

“Brand School allowed me to get to the essence of my  brand. I was able to hone and tighten up my brand. Thank you, Julie, it’s a great program.” – Jonathan Flaks, President, Jonathan Flaks Coaching Associates

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.



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