A New Twist to Solve the Old Problem of Wet, Ruined...

Solving a personal problem can lead to powerful innovation. Tired of winter snow and slush ruining your boots?  Cassandra Droogan, Founder & President, PYSIS...

Branding vs. Advertising: Know the Difference to Grow

A common marketing gap is the failure to understand the difference between branding and advertising. In this  guest post Chris Garrett illustrates how knowing the...

Why Every Author, Speaker and Expert Needs a Brand Bumper

How do you distinguish your brand and its products and services in a competitive market? One way is to develop a "video brand bumper"...

3 Keys to Branding Your Website

This entry, 3 Keys to Branding Your Website, from Jennifer Smith, gives tips on branding your website to entice visitors to explore further. This is another...

Marketing Your Brand Throughout the Holidays

Marketing Your Brand Throughout the Holidays, from Alice Jenkins, gives 4 ways your business can make the most of the holiday season (or any season!)...

Stand Out in a Bag Full of SWAG

Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from...

Your Brand Needs a Gift Guide

This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...

What’s Your Brand Theme Song?

Every detail plays a part in starting a business – you need the vision, the plan, the team, the perspective, and the ability to...

Dutch Bros. Coffee: Brewers of Brand Personality

The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...

How Uniforms Influence Employees and Their Company Brand

In this entry, How Uniforms Influence Employees and Their Company Brand, Jennifer Busch, explains how uniforms play an important role in not only influencing customer...

Recent Posts