3 Signs Your Brand Has the Blues – And How To...
Could your brand have seasonal mood disorder? It’s possible. Many of us find it challenging to stay motivated - and it can be particularly...
5 Healthy Habits of Highly Successful Solopreneurs
Many entrepreneurs and business owners encounter a unique challenge: how to re-charge physically and emotionally and still have energy left for business. This guest post,...
Branding: An Entrepreneur’s Secret Weapon, smallbizdaily
Recently I had the pleasure of being interviewed about entrepreneurship and business branding by author, columnist and online talk show host Jane Applegate for her column...
Necessity is the Mother of Brand Invention
“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC.
Here is...
Deliver Your Elevator Pitch with a Twist
You only get one chance to make a first impression, make sure you're ready to seize your moment.
No matter what category your brand competes...
What To Do If Your Brand is Hacked
We've been hit with some scary news the past few days! Major brands (Jeep, Burger King, even Viacom's MTV) are having their Twitter accounts...
Branding Lessons from Beyonce
It takes more than a catchy logo, flashy colors and a little bit of “shake your hips” and “show some leg” to create a...
3 Alarm Bells: It’s Time To Make Your Hobby Your Business
How do you know when it's time to stand out of your own way, dive in and become an entrepreneur to start your own...
Want to Get Promoted? Try to Get Fired
Stuck in an innovation rut? Here’s a technique that will help get those creative juices flowing again.
Give yourself this task: “What idea could I come up...
Fear of the Idea
Does this ever happen to you?
You (or someone in your organization) comes up with a new idea, and after an initial stage of euphoria...