The Power of “We” in Customer Service

Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...

Are Salespeople Irrelevant?

Fascinating article in New York Times about the New Touch Face of Vending Machines. No longer the domain of candy bars and potato chips, vending...

5 Creative Gifts that Won’t Break the Bank

Holidays, and especially holiday gift giving, can be extremely taxing. But this year why not take a step back and create something special? Save the physically...

Smarter Spending and the Joy of Less

I'm a marketer so of course I want people to buy things. Like (Virgin) mobile phones and domestic and trans-Atlantic flights for example. But as we...

The Joy of Less

Lately I've been paring down my shopping and loving itI think it started in the Fall with the onset of the Recession. I suddenly...

What’s the Right Price?

I'm confused.It seems a lot of the old rules about pricing and value have been thrown out in this distressed economy.Everything is on sale,...

The Scarlet P

I was walking up Park Avenue from Soho the other night with a plastic bag of groceries. Suddenly I felt incredibly negatively conspicuous toting...

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