A Curated Brand Can be Music to Your Ears

0
What goes around comes around. No matter which technology is used to deliver it, from the hand-cranked Victrola machine to micro-chips embedded into eyeglasses,...

Sweeten Your Brand with Innovation

0
Valentine’s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore,...

The Power of “We” in Customer Service

0
Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...

Are Salespeople Irrelevant?

4
Fascinating article in New York Times about the New Touch Face of Vending Machines. No longer the domain of candy bars and potato chips, vending...

5 Creative Gifts that Won’t Break the Bank

4
Holidays, and especially holiday gift giving, can be extremely taxing. But this year why not take a step back and create something special? Save the physically...

Smarter Spending and the Joy of Less

8
I'm a marketer so of course I want people to buy things. Like (Virgin) mobile phones and domestic and trans-Atlantic flights for example. But as we...

The Joy of Less

4
Lately I've been paring down my shopping and loving itI think it started in the Fall with the onset of the Recession. I suddenly...

What’s the Right Price?

4
I'm confused.It seems a lot of the old rules about pricing and value have been thrown out in this distressed economy.Everything is on sale,...

The Scarlet P

2
I was walking up Park Avenue from Soho the other night with a plastic bag of groceries. Suddenly I felt incredibly negatively conspicuous toting...