What Your Holiday Card Says About Your Brand
'Ti's the season to send tidings of comfort and joy.
Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...
Coaches: It’s Time to Button Up Your Branding
In my brand consulting practice at BrandTwist I’ve been fortunate to work with a variety of coaches as clients: Life Coaches, Business Coaches, Distance...
Grab a Branding Buddy This Winter
Winter can be a tough time to get creative
During the winter you can really start to feel cooped up. (Most West Coasters need not...
How to Represent Your Brand at Big Events
In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...
Let’s Start a Clear Speak Movement
Let’s abandon all those annoying “marketing jargon” words and start saying what we mean and meaning what we say.
You know what I’m talking about….
Alignment
Utilization
Win-Win
Socialization
And...
Can Your Brand be Written as a Haiku?
Branding is often complicated.
But it doesn’t always need to be.
Sometimes the simpler the message, the more it breaks through.
I participated in an interesting Webinar...
Text, Talk, Email…What to do When?
Recently a BrandTwist reader sent me this interesting article from Ad Age on how Texting Trumps Talking in the US.
Apparently people of all age...
How Not to Dress for Success
This post, How Not to Dress for Success, is another in our series providing insight and action steps for those seeking a career in...
Stand Out in the Real World
Like most of us, I’m spending so much time on the computer, mobile and other virtual devices that I find myself beginning to to...
Spice Things Up with Video
Video is not just for big brands on the Superbowl.
Even so-called "mundane" communciation can be spiced up with a little clever (and inexpensive) video play.
Here's...