Let’s Start a Clear Speak Movement
Let’s abandon all those annoying “marketing jargon” words and start saying what we mean and meaning what we say.
You know what I’m talking about….
Alignment
Utilization
Win-Win
Socialization
And...
Can Your Brand be Written as a Haiku?
Branding is often complicated.
But it doesn’t always need to be.
Sometimes the simpler the message, the more it breaks through.
I participated in an interesting Webinar...
Land the Job: Bring Your Experience Off the Page!
This post, Land the Job: Bring Your Experience Off the Page! is another in our series providing insight and action steps for those seeking...
Commit to Continual Learning
It's my final tip in the 13 Tips for Stronger Branding blog series! On behalf of BrandTwist, thank you so much for reading through the...
Text, Talk, Email…What to do When?
Recently a BrandTwist reader sent me this interesting article from Ad Age on how Texting Trumps Talking in the US.
Apparently people of all age...
The Mis-branding of the Healthcare Debate
I am not heavily into politics.
But, like the rest of America, I couldn't help watching the whole health care debate and vote this weekend.
At...
Five Tips For An Effective Social Media Strategy
When designing a social media strategy it is important to know what your goal is and who you are trying to reach. Read through...
Coaches: It’s Time to Button Up Your Branding
In my brand consulting practice at BrandTwist I’ve been fortunate to work with a variety of coaches as clients: Life Coaches, Business Coaches, Distance...
The Power of Tween Influencers
My 12 year old daughter came home a few days ago from school with a very important topic she wanted to discuss….
Friends? Boys? Teachers...
The Ying and Yang of Powerful Brand Stories – Free Webinar...
Finding the balance between your business' visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty....