What Your Holiday Card Says About Your Brand
'Ti's the season to send tidings of comfort and joy.
Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...
Grab a Branding Buddy This Winter
Winter can be a tough time to get creative
During the winter you can really start to feel cooped up. (Most West Coasters need not...
Five Tips For An Effective Social Media Strategy
When designing a social media strategy it is important to know what your goal is and who you are trying to reach. Read through...
So You Want To Work In Branding. Here’s My Advice…
This post, So You Want to Work in Branding. Here's My Advice… is the first in our series providing insight and action steps for...
Land the Job: Bring Your Experience Off the Page!
This post, Land the Job: Bring Your Experience Off the Page! is another in our series providing insight and action steps for those seeking...
Beware of Religious Fanatics and Clever Marketing
This pamphlet gives further support to Marshall McLuhan's statement that "the medium is the message".
While I in no way support the Jews for Jesus...
The Sweet Escape of Reality
I am addicted to reality TV. Well not all of it.
In my case, the main source of my affliction (and my enjoyment) is NBC’s...
Twisting Personal Branding: Tone, Twitter and Trouble
Though your business’s semblance is essential to your success, don’t forget to pay attention to how you present yourself. Your personal brand shows the public...
‘Word of Eye’ Is Key to Success in Branding Today
Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...
Who Says B2B Has to Be Boring?
"It’s easier for Virgin to be innovative, because you’ve got a sexy consumer facing brand.”
I hear this all the time.
Well guess what? That’s not...