Let’s Start a Clear Speak Movement
Let’s abandon all those annoying “marketing jargon” words and start saying what we mean and meaning what we say.
You know what I’m talking about….
Alignment
Utilization
Win-Win
Socialization
And...
Brilliantly Simple, Effective Messaging
I love this ad. It catches my eye every time I see it. The headline is perfect. Short, to the point, assumes the viewer...
Your Business Card is Crap
As part of my New Year's clean-up I went through piles of business cards, chucked those I didn't think I'd ever need and filed...
Text, Talk, Email…What to do When?
Recently a BrandTwist reader sent me this interesting article from Ad Age on how Texting Trumps Talking in the US.
Apparently people of all age...