5 Creative Gifts that Won’t Break the Bank
Holidays, and especially holiday gift giving, can be extremely taxing.
But this year why not take a step back and create something special?
Save the physically...
Branding Twists from Julie Cottineau on KGO Radio with DreX
Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...
Six Brand-tastic Ideas for Father’s Day
It can be challenging to come up with a gift idea that will be an exciting, original home run for dad on Father's Day....
This Valentine’s Day, Show Your Love with a Twist
Tired of the same old gifts for Valentine's Day? If you're stuck in the typical roses, perfume, and boxed chocolates rut, never fear…we've uncovered...
A Sipping Selfie TWIST
Selfies are how Millennials share their lives - and normally this is a “commercial free” zone – but how can brands add just the...
Heels with an Adaptable TWIST
Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office...
A New Twist to Solve the Old Problem of Wet, Ruined...
Solving a personal problem can lead to powerful innovation. Tired of winter snow and slush ruining your boots? Cassandra Droogan, Founder & President, PYSIS...
What Your Holiday Card Says About Your Brand
'Ti's the season to send tidings of comfort and joy.
Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...
Pokemon GO: Gaming With a TWIST
Next time you see a group of teenagers glued to their phones in public, do not assume they are on Instagram or Snapchat. Rather,...
Do Blondes Have More Fun? Starbucks Thinks So
I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...