Performance Wear with a Laid Back TWIST

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Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a...

A TWIST On Graduation Gifts

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It’s graduation season! That means that some will be sending off their children to college, some will be going to college, and the rest...

Considerations for Choosing Your Small Business Name

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This is a guest post submitted by Sarah Levy of Merchant Express. Visit the Merchant Express Resource Center for more great small business resources. What’s in a name? When...

Do Blondes Have More Fun? Starbucks Thinks So

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I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

A Delightfully Cheesy Twist

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A sure way to your customers’ hearts is to make it easy for them to enjoy you anywhere and any time. This creative TWIST...

Brand. Smash. Rebuild. Repeat

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In this post, Brand. Smash. Rebuild. Repeat, Reid Mueller explains that creating a good brand requires knowledge of your company’s identity and your customer’s...

Sweeten Your Brand’s Impact with a Meaningful Cause

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Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...

Hop to It… For Better Branding

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What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...

Sweeten Your Brand with Innovation

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Valentine’s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore,...

All Your Burning Brand Questions – Answered!

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Sometimes the terms "brand" and "branding" can feel a bit vague or even overwhelming, particularly for those beginning a business, embarking on the entrepreneur...