A TWIST On Graduation Gifts
It’s graduation season! That means that some will be sending off their children to college, some will be going to college, and the rest...
Performance Wear with a Laid Back TWIST
Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a...
Do Blondes Have More Fun? Starbucks Thinks So
I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...
Considerations for Choosing Your Small Business Name
This is a guest post submitted by Sarah Levy of Merchant Express. Visit the Merchant Express Resource Center for more great small business resources.
What’s in a name? When...
A Delightfully Cheesy Twist
A sure way to your customers’ hearts is to make it easy for them to enjoy you anywhere and any time. This creative TWIST...
Brand. Smash. Rebuild. Repeat
In this post, Brand. Smash. Rebuild. Repeat, Reid Mueller explains that creating a good brand requires knowledge of your company’s identity and your customer’s...
Sweeten Your Brand’s Impact with a Meaningful Cause
Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...
Sweeten Your Brand with Innovation
Valentine’s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore,...
Twist Your Brand For New Ideas
Let’s not kid ourselves. Branding is tough.
There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention...
Hop to It… For Better Branding
What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...