Verbal Identity

If you like words and word play, you are going to want to check this out. It's the "Washington Post's Mensa Invitational". The contest asks...

Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a...

I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Branding is often complicated. But it doesn’t always need to be. Sometimes the simpler the message, the more it breaks through. I participated in an interesting Webinar...

In my brand consulting practice at BrandTwist I’ve been fortunate to work with a variety of coaches as clients: Life Coaches, Business Coaches, Distance...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #3: BUILD YOUR VERBAL IDENTITY The right words are...

Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...

When we are feeling down or under the weather, we all need some comfort. We love Trader Joe's packaging TWIST. They use the tissue box...

Finding the balance between your business' visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty....

What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...