What’s Your Brand Theme Song?

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Every detail plays a part in starting a business – you need the vision, the plan, the team, the perspective, and the ability to...

Coaches: It’s Time to Button Up Your Branding

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In my brand consulting practice at BrandTwist I’ve been fortunate to work with a variety of coaches as clients: Life Coaches, Business Coaches, Distance...

Navigating the Brand Jungle

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Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...

Twisting Book Trailers to Boost Any Business

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Book trailers bring big business. These video spots don’t stand out for their star-power alone, but for their formal inventiveness and willingness to take risks...

Considerations for Choosing Your Small Business Name

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This is a guest post submitted by Sarah Levy of Merchant Express. Visit the Merchant Express Resource Center for more great small business resources. What’s in a name? When...

Sweeten Your Brand’s Impact with a Meaningful Cause

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Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...

Do Blondes Have More Fun? Starbucks Thinks So

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I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Hop to It… For Better Branding

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What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...

Engage in the Conversation

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This post is part of our series, "Thirteen Tips For Stronger Branding." See the rest of the series HERE. en·gage  v. en·gaged, en·gag·ing, en·gag·es 1. To involve oneself or become occupied;...

Business Cards with a TWIST

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You work hard to get your business launched – now, you want it to be remembered, long after that networking event, handshake, or chance...