Verbal Identity

If you like words and word play, you are going to want to check this out. It's the "Washington Post's Mensa Invitational". The contest asks...

This post is part of our series, "Thirteen Tips For Stronger Branding." See the rest of the series HERE. en·gage  v. en·gaged, en·gag·ing, en·gag·es 1. To involve oneself or become occupied;...

The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #3: BUILD YOUR VERBAL IDENTITY The right words are...

Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a...

When designing a social media strategy it is important to know what your goal is and who you are trying to reach. Read through...

What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...

Actually to all sorts of better learning. That's the premise behind these guys who started Flocabulary. They use hip-hop to improve scores in vocabulary, reading, writing,...

I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

This is a guest post submitted by Sarah Levy of Merchant Express. Visit the Merchant Express Resource Center for more great small business resources. What’s in a name? When...