Trader Joe’s Caring With a Twist

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When we are feeling down or under the weather, we all need some comfort. We love Trader Joe's packaging TWIST. They use the tissue box...

Home Grown Cocktails with a TWIST

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Enjoying a cocktail is nothing new. Neither is having an herb garden. But TWIST them together and you get Grow Cocktails, an innovative addition...

Navigating the Brand Jungle

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Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...

Twisting Book Trailers to Boost Any Business

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Book trailers bring big business. These video spots don’t stand out for their star-power alone, but for their formal inventiveness and willingness to take risks...

Build Your Verbal Identity

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #3: BUILD YOUR VERBAL IDENTITY The right words are...

What’s Your Brand Theme Song?

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Every detail plays a part in starting a business – you need the vision, the plan, the team, the perspective, and the ability to...

Sweeten Your Brand’s Impact with a Meaningful Cause

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Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...

Hop to It… For Better Branding

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What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...

March Madness – Instant Replay

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This webinar series replay offer has expired. Sign up to receive our email to stay up-to-date on more  free webinars, replays and additional tools...

Packaging With a Loving TWIST

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Yogurt is centuries old... and it's received every spin imaginable to make it more user-friendly and accessible from individual serving sizes to flavors and...