Considerations for Choosing Your Small Business Name
This is a guest post submitted by Sarah Levy of Merchant Express. Visit the Merchant Express Resource Center for more great small business resources.
What’s in a name? When...
Sweeten Your Brand’s Impact with a Meaningful Cause
Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...
Home Grown Cocktails with a TWIST
Enjoying a cocktail is nothing new. Neither is having an herb garden. But TWIST them together and you get Grow Cocktails, an innovative addition...
Business Cards with a TWIST
You work hard to get your business launched – now, you want it to be remembered, long after that networking event, handshake, or chance...
Trader Joe’s Caring With a Twist
When we are feeling down or under the weather, we all need some comfort. We love Trader Joe's packaging TWIST. They use the tissue box...
Build Your Verbal Identity
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #3: BUILD YOUR VERBAL IDENTITY
The right words are...
Hop to It… For Better Branding
What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...
Packaging With a Loving TWIST
Yogurt is centuries old... and it's received every spin imaginable to make it more user-friendly and accessible from individual serving sizes to flavors and...
March Madness – Instant Replay
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Engage in the Conversation
This post is part of our series, "Thirteen Tips For Stronger Branding." See the rest of the series HERE.
en·gage
v. en·gaged, en·gag·ing, en·gag·es
1. To involve oneself or become occupied;...