Considerations for Choosing Your Small Business Name
This is a guest post submitted by Sarah Levy of Merchant Express. Visit the Merchant Express Resource Center for more great small business resources.
What’s in a name? When...
Business Cards with a TWIST
You work hard to get your business launched – now, you want it to be remembered, long after that networking event, handshake, or chance...
Twisting Book Trailers to Boost Any Business
Book trailers bring big business. These video spots don’t stand out for their star-power alone, but for their formal inventiveness and willingness to take risks...
Trader Joe’s Caring With a Twist
When we are feeling down or under the weather, we all need some comfort. We love Trader Joe's packaging TWIST. They use the tissue box...
Sweeten Your Brand’s Impact with a Meaningful Cause
Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...
Packaging With a Loving TWIST
Yogurt is centuries old... and it's received every spin imaginable to make it more user-friendly and accessible from individual serving sizes to flavors and...
Hop to It… For Better Branding
What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...
Build Your Verbal Identity
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #3: BUILD YOUR VERBAL IDENTITY
The right words are...
March Madness – Instant Replay
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Navigating the Brand Jungle
Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...