Verbal Identity

This is a guest post submitted by Sarah Levy of Merchant Express. Visit the Merchant Express Resource Center for more great small business resources. What’s in a name? When...

In my brand consulting practice at BrandTwist I’ve been fortunate to work with a variety of coaches as clients: Life Coaches, Business Coaches, Distance...

Branding is often complicated. But it doesn’t always need to be. Sometimes the simpler the message, the more it breaks through. I participated in an interesting Webinar...

I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...

Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...

If you like words and word play, you are going to want to check this out. It's the "Washington Post's Mensa Invitational". The contest asks...

Actually to all sorts of better learning. That's the premise behind these guys who started Flocabulary. They use hip-hop to improve scores in vocabulary, reading, writing,...