Are You Making the Most of All Touch-points?

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Last week I was in London at the Virgin Management offices in Brook Green,and as with each time I visit, I discover something new about...

It’s Getting Blurry Out There

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In this new era of fluid collaboration and two way conversations enabled by social media  the lines between sponsors and content have become increasingly...

More Bad Brand Neighbors?

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Earlier this week I blogged about Bad Brand Neighbors. Thank you to one of my readers (Anne) who sent in this great example. Her local bakery...

Bad Brand Neighbors?

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I saw this sign up in Boston this weekend. These two shops share a small stand alone store and all the signage is double billed. I...