Why Bother Branding Your Small Business?
In this post, Why Bother Branding Your Small Business?, Malla Haridat shares the revelation that she, "…never realized how important branding was to small...
Can Your Brand be Written as a Haiku?
Branding is often complicated.
But it doesn’t always need to be.
Sometimes the simpler the message, the more it breaks through.
I participated in an interesting Webinar...
Necessity is the Mother of Brand Invention
“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC.
Here is...
Ready, Set, No!
What's the right timing for innovation?I'm not talking about developing ideas and getting to market.I'm talking about thinking something through, making a decision, and...
The 4 Most Important Questions Your Brand Must Answer
Critical to the development of a strong brand is the ability to powerfully and concisely answer the following four simple, but critical questions. Ask yourself whether...
Build Your Verbal Identity
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #3: BUILD YOUR VERBAL IDENTITY
The right words are...
All Your Burning Brand Questions – Answered!
Sometimes the terms "brand" and "branding" can feel a bit vague or even overwhelming, particularly for those beginning a business, embarking on the entrepreneur...
How to Represent Your Brand at Big Events
In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...
Navigating the Brand Jungle
Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...
Hop to It… For Better Branding
What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...