Brand Strategy

I learned a new word today. It’s Tiffin. It’s a term from India which means “an in-between meal”. It's a ritual that originated during...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. Branding is about experiences, but too often...

Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your...

The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...

  "TWIST: How Fresh Perspectives Build Breakthrough Brands" Available on Amazon. I am truly blessed to have finally realized my childhood dream of writing a book!. A huge...

Unless you are living under a rock, you have no doubt seen Apple's iPad launched yesterday. I am in awe of the design and the...

  . . . . . . . . . . . Branding is something you do every day, every minute to connect with your audience...

Looking forward to summer? As you plan your fun in the sun, make sure to make some plans for your Brand too. Take advantage...

Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...

This post is part of our series, "Thirteen Tips for Stronger Branding." See the rest of the posts HERE. You might have been thinking about...