Ready, Set, No!
What's the right timing for innovation?I'm not talking about developing ideas and getting to market.I'm talking about thinking something through, making a decision, and...
Twisting Luxury and Mass Market Fashion Brands
Today, the luxury fashion market is facing many challenges – as many business are. Mass brands are growing in reach and competing with Luxury...
Branding Lessons from Beyonce
It takes more than a catchy logo, flashy colors and a little bit of “shake your hips” and “show some leg” to create a...
Brand Twisting on Creative Warriors Podcast
Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", shares...
Branding Tips for Better Business on American Express OPEN Forum
We are thrilled to have been a contributor on branding to American Express OPEN Forum.
If you aren't familiar with OPEN Forum, we urge you...
Think Inside the Box for Better Branding
Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....
Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality
I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School...
The Mis-branding of the Healthcare Debate
I am not heavily into politics.
But, like the rest of America, I couldn't help watching the whole health care debate and vote this weekend.
At...
Improve with Improv
Think SNL or Second City. Do these silly skits have anything serious to teach us about building better brands? Quite possibly yes, if you...
Talking Brand and Entrepreneur TWISTS with Steve Blank
Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...