How to Be a Better Brand Planner
"Think like a CFO."
That was my response when I was asked by Ben Malbon of BBH Labs during Tuesday's Jay Chiat awards panel on innovation:
"How...
The Virgin Twist – Quick Twist Video #4
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How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a...
Improve with Improv
Think SNL or Second City. Do these silly skits have anything serious to teach us about building better brands? Quite possibly yes, if you...
How to Keep Your Brand Fresh: Tips With a Twist
We really get a lot of great brand and business-building information listening to Christine Monaghan's radio program, "Entrepreneur Conversations". Her program features interviews with...
Entice Your Customers with a Color Twist
In a fast-paced, fast-food world, finding that one little TWIST to make your product stand out is pivotal to gaining attention and building brand...
KFC: There’s No Such Thing as Local Ads
Check out this KFC spot from Australia.
It was supposed to be a local spot playing off of the cricket rivalry between the West Indies...
3 Ways to Strengthen Your Nonprofit Brand with a TWIST
I spend a lot of time talking about branding in the for-profit space, but a powerful and clearly defined brand is a critical asset...
Avoid Making the Top 5 Branding Mistakes – #BrandingHangout Replay
Recently BrandTwist Founder & CEO Julie Cottineau joined Terry Byford, Director, Corporate Counsel at Getty Images and iStock's Sarah Lochting in a live, Google Branding...
Twist Your Brand – Grow Your Business. Branding with Julie Cottineau
TWIST Your Brand - Grow Your Business from Julie Cottineau on Vimeo.
BrandTwist and BrandSchoolOnline.com Founder & CEO, former VP of Brand for Richard Branson's Virgin, author...
Commit to Continual Learning
It's my final tip in the 13 Tips for Stronger Branding blog series! On behalf of BrandTwist, thank you so much for reading through the...