5 Ways a Strong Brand Can Ignite your Small Business
Over the 5 years I worked for Virgin in the U.S. development office, I met some amazing entrepreneurs and small business owners.
These folks, I’m...
Build Your Verbal Identity
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #3: BUILD YOUR VERBAL IDENTITY
The right words are...
Why Every Author, Speaker and Expert Needs a Brand Bumper
How do you distinguish your brand and its products and services in a competitive market? One way is to develop a "video brand bumper"...
Branding: An Entrepreneur’s Secret Weapon, smallbizdaily
Recently I had the pleasure of being interviewed about entrepreneurship and business branding by author, columnist and online talk show host Jane Applegate for her column...
Focus On Usefulness, Not Innovation
This post is part of our series, “Thirteen Tips For Better Branding.” See the rest of the series HERE.
Here we go, folks, with another post...
Let’s Make Money Like There is a Tomorrow
It's Earth Day and I am speaking at Bentley Time Leadership Forum on the topic of Accountable Leadership and the business of healing our...
Brand Twisting on Creative Warriors Podcast
Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", shares...
How to Represent Your Brand at Big Events
In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...
Walk Your Talk by Living Your Brand Promise Every Day
Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...
Who Says B2B Has to Be Boring?
"It’s easier for Virgin to be innovative, because you’ve got a sexy consumer facing brand.”
I hear this all the time.
Well guess what? That’s not...