A Twist to Wash the Gray Away
At-home, DIY hair coloring products can save you money but can be inconvenient. Gray roots appear like a skunk’s stripe and you have to find...
Valentine’s Day Twists for all 5 Senses
Valentine's Day is a day to show appreciation for those we love. Sharing your love by appealing directly to the 5 senses adds a...
A Delightfully Cheesy Twist
A sure way to your customers’ hearts is to make it easy for them to enjoy you anywhere and any time. This creative TWIST...
Trader Joe’s Caring With a Twist
When we are feeling down or under the weather, we all need some comfort. We love Trader Joe's packaging TWIST. They use the tissue box...
TWIST: How Fresh Perspectives Build Breakthrough Brands
TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau, available at The TwistBook.com
This year my birthday was a big milestone - and it was...
A Creative Business and Travel Twist
We hear from work-from-home business owners and solopreneurs how they often feel isolated and how challenging it is to remain inspired and innovative when...
A Tasty Tiffany Eye-Worthy TWIST
Tech-savvy Generation Z’s and Millennials’ use social media to communicate and spread the word about what excites them, what they enjoy and brands they...
Sweeten Your Brand’s Impact with a Meaningful Cause
Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...
A TWIST For The Perfect Fit
With the onslaught of cheap, disposable clothing in the U.S. and busy, demanding lifestyles fewer and fewer people are investing time or money in...
An Airport TWIST Makes Wait Time More Fun
Today's traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty...