The Sweet Escape of Reality

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I am addicted to reality TV. Well not all of it. In my case, the main source of my affliction (and my enjoyment) is NBC’s...

What Your Holiday Card Says About Your Brand

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'Ti's the season to send tidings of comfort and joy. Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...

Who Says B2B Has to Be Boring?

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"It’s easier for Virgin to be innovative, because you’ve got a sexy consumer facing brand.” I hear this all the time. Well guess what? That’s not...

Let’s Start a Clear Speak Movement

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Let’s abandon all those annoying “marketing jargon” words and start saying what we mean and meaning what we say. You know what I’m talking about…. Alignment Utilization Win-Win Socialization And...