Can Your Brand be Written as a Haiku?
Branding is often complicated.
But it doesn’t always need to be.
Sometimes the simpler the message, the more it breaks through.
I participated in an interesting Webinar...
Want to Get Promoted? Try to Get Fired
Stuck in an innovation rut? Here’s a technique that will help get those creative juices flowing again.
Give yourself this task: “What idea could I come up...
Beware of Religious Fanatics and Clever Marketing
This pamphlet gives further support to Marshall McLuhan's statement that "the medium is the message".
While I in no way support the Jews for Jesus...
Brilliantly Simple, Effective Messaging
I love this ad. It catches my eye every time I see it. The headline is perfect. Short, to the point, assumes the viewer...
The Mis-branding of the Healthcare Debate
I am not heavily into politics.
But, like the rest of America, I couldn't help watching the whole health care debate and vote this weekend.
At...
The Power of Tween Influencers
My 12 year old daughter came home a few days ago from school with a very important topic she wanted to discuss….
Friends? Boys? Teachers...
Text, Talk, Email…What to do When?
Recently a BrandTwist reader sent me this interesting article from Ad Age on how Texting Trumps Talking in the US.
Apparently people of all age...
Spice Things Up with Video
Video is not just for big brands on the Superbowl.
Even so-called "mundane" communciation can be spiced up with a little clever (and inexpensive) video play.
Here's...
Your Business Card is Crap
As part of my New Year's clean-up I went through piles of business cards, chucked those I didn't think I'd ever need and filed...
The ROI of Social Media
Does social media matter? Check out this video.
Is this accurate or overstated? What's your twist?