Get Out and Go On a Brand Safari

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. Branding is about experiences, but too often...

Transforming Dolls With a Twist

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Transforming discarded hyper-sexualized dolls into something more down-to-earth started as a hobby and has become a viral sensation. After being laid off from her...

This Holiday, Go on a Brand Safari!

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Here's a way to make tedious holiday shopping a bit more palatable. While your trudging around the malls and stores this holiday season,  don't look it...

I Wish I Worked There!

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Do creative environments really help foster more creativity? I think so. And so do the authors of I Wish I Worked There. The author Kursty Groves (with...

Entrepreneurial Mastermind with an Adventurous Twist

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“Screw it, just do it!” Richard Branson’s motto has really delivered for him, for the Virgin brand and for countless entrepreneurs inspired by Branson’s...

A Twist That Keeps Up With Kids

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Kids grow and they out grow their shoes. Efforts to keep children equipped with proper-fitting shoes is especially challenging in impoverished nations where hundreds...

A Curated Brand Can be Music to Your Ears

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What goes around comes around. No matter which technology is used to deliver it, from the hand-cranked Victrola machine to micro-chips embedded into eyeglasses,...

Branding Lessons From Summer Camp

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To see more of our articles for  Women Business Owners Today (WBOT) click HERE. There is something magical about summer. Splashing in the lake during the...

Black and Blue Branding

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This summer I got to spend a lot of time doing my two favorite activities: 1) hanging out with my kids and 2) taking...

A Cool Drink with a Warm Twist

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Identify a problem; TWIST up an innovative solution. Any tailgating fan has faced the dilemma of needing to keep their hands warm while holding...