Get Out and Go On a Brand Safari
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
Branding is about experiences, but too often...
Transforming Dolls With a Twist
Transforming discarded hyper-sexualized dolls into something more down-to-earth started as a hobby and has become a viral sensation. After being laid off from her...
This Holiday, Go on a Brand Safari!
Here's a way to make tedious holiday shopping a bit more palatable.
While your trudging around the malls and stores this holiday season, don't look it...
I Wish I Worked There!
Do creative environments really help foster more creativity?
I think so. And so do the authors of I Wish I Worked There.
The author Kursty Groves (with...
Entrepreneurial Mastermind with an Adventurous Twist
“Screw it, just do it!” Richard Branson’s motto has really delivered for him, for the Virgin brand and for countless entrepreneurs inspired by Branson’s...
A Twist That Keeps Up With Kids
Kids grow and they out grow their shoes. Efforts to keep children equipped with proper-fitting shoes is especially challenging in impoverished nations where hundreds...
A Curated Brand Can be Music to Your Ears
What goes around comes around. No matter which technology is used to deliver it, from the hand-cranked Victrola machine to micro-chips embedded into eyeglasses,...
Branding Lessons From Summer Camp
To see more of our articles for Women Business Owners Today (WBOT) click HERE.
There is something magical about summer. Splashing in the lake during the...
Black and Blue Branding
This summer I got to spend a lot of time doing my two favorite activities: 1) hanging out with my kids and 2) taking...
A Cool Drink with a Warm Twist
Identify a problem; TWIST up an innovative solution. Any tailgating fan has faced the dilemma of needing to keep their hands warm while holding...